What is the Net Lab?
Eyeing the revolution through a cross-campus prism.
Recognizing the revolutionary power of netcentricity to transform our
lives, the Robert H. Smith School of Business at the University of Maryland
has created a unique laboratory to study its impact and shape its future.
The Netcentricity Laboratory supports cutting-edge netcentric practices in
an integrated environment. The lab comprises the high-tech teaching and
research environments of integrated supply chain management/e-commrece,
financial markets, and behavioral aspects to provide a seamless
multidimensional view of netcentric practices as they impact a myriad of
Supply Chain Management Center
The Supply Chain Management Center provides the Netcentricity Laboratory
with a multimedia environment that models the ongoing, high-speed supply
chain process unfolding in the networked organization. Corporate partners
such as Sun Microsystems, SAIC (Science Applications International
Corporation), EDS, Cisco, TIBCO, Manugistics, Oracle, and SCL (Supply Chain
Logic, Inc.), have contributed over $6 million in business applications and
computing resources. As a result, the center’s IT suite includes advanced
supply chain management planning and optimization, enterprise resource
planning (ERP), collaborative logistics, global simulation of e-supply
chains, middleware, data mining and analysis tools, and sophisticated
workstations connected to large screen, flat-panel projection displays.
Founded in 1998, the center is an advisor to the State of Maryland and a
key partner in the eMaryland Initiative to build the most advanced
e-infrastructure of any state in the nation.
E-commerce applications explore all aspects of bringing a product to
market, from product definition and introduction to process management,
manufacturing, delivery, and customer service. Students explore how
companies are leveraging technology and the Internet to globally market
products and services, manage customer equity, build brand awareness, and
sustain a competitive edge. In addition, students examine e-commerce and
supply chain management in an integrated environment, so they can better
understand the complex strategic and technological issues facing managers in
today's digital economy.
Financial Markets Laboratory
The Netcentric Financial Markets Laboratory
provides the Netcentricity Laboratory with real-time trading information
from Wall Street and financial markets around the world.
Emphasizing hands-on learning and real-time decision making, the Smith
School’s financial markets lab provides the ideal “immersion” or
experiential learning experience to help students better understand
sophisticated global financial markets information and risk management in
the netcentric economy.
The financial markets lab plan consists of 16 trading terminals seating
32 students. Real-time data and analytical tools are provided by Reuters and
displayed on electronic datawalls, electronic tickers and flat screen
terminals throughout the lab.