The Netcentric Revolution is Here!
a computer company, receives an order from a business customer in Saginaw,
Mich., via its Web site. The order is instantly visible to everyone in the
supply chain. The order automatically triggers a search of DCCI’s own
component databases to fill the order, while simultaneously searching the
component databases of its network of suppliers in Japan and Belgium. Based
on these results, the assembly of the order is scheduled and the delivery
date is determined. The customer receives an e-mail providing a shipping
date and a tracking number to trace the real-time progress of the order. The
entire process is accomplished before you can count to three.
This is netcentricity - the power of digital networks to distribute
information instantly and without borders. Characterized by global
connectivity, real-time collaboration and rapid and continuous information
exchange, netcentricity is a ubiquitous force reshaping every facet of our
markets, organizational cultures, and personal lives at the dawn of the
A unique laboratory for Digital business
Because of its enormous transforming power and pervasiveness, the
netcentric revolution cannot be understood or influenced by any single
element in isolation. A multi-disciplinary approach is required to address
and study its comprehensive and inter-related dimensions.
Under the auspices of its Netcentric Research Initiative, the Robert H.
Smith School of Business has created the Netcentricity Laboratory. This
advanced teaching, research, and corporate resource brings together leading
scholars and practitioners to study netcentricity as an evolving competitive
force of the Internet economy. As the first academic center to be a partner
in Sun Microsystems’ world-wide iForce Initiative, the lab provides the
technology, the expertise and the intellectual leadership for applying
digital networks to business, organizations, and the economy.
The second component of the lab, the Financial
Markets Laboratory, opened in Fall 2001. This lab is now used as a
research lab and a new teaching lab opened in Fall 2002 in Van Munching
Hall's new wing, along with the new Netcentric Supply Chain Lab. The
Behavioral Laboratory, the third component,
opened in spring 2003.