 |
Wendy W. Moe: Director of the MS in Marketing Analytics program and Associate
Professor of Marketing. Expert in online marketing, web analytics, clickstream analysis
and social media intelligence. Chair of the 2012 Direct/Interactive Marketing Research
Summit sponsored by the Direct Marketing Association. |
 |
Michel Wedel: PepsiCo Professor of Consumer Science. Expert in consumer science
and eye tracking research and the development of advanced statistical and econometric
models for marketing problems. Highly published and recognized researcher who serves
on the editorial boards of numerous leading journals. |
 |
P.K. Kannan: Ralph J. Tyser Professor of Marketing Science, Chair of the Smith
Marketing Department. Expert in online attribution models, customer relationship
management, data-driven pricing and marketing models. |
 |
Roland Rust: Distinguished University Professor and David Bruce Smith Chair
in Marketing. Expert in service marketing and customer lifetime value analysis.
Fellow of the American Statistical Association, who has won many of the top career
awards in marketing. |
 |
Michael Trusov: Assistant Professor of Marketing. Expert in internet marketing,
search data analysis, text analysis and data mining. Strong academic and industry
background in statistics, computer science and marketing. |
 |
Yogesh Joshi: Assistant Professor of Marketing. Expert in product and brand
strategies, customer centric innovation and new product development. |
 |
Jie Zhang: Associate Professor of Marketing and the Harvey Sanders Fellow of
Retail Management. Expert in retail management, Internet marketing, promotion strategies
and loyalty programs. |
 |
William Rand: Assistant Professor of Marketing and Computer Science and Director
of the Center for Complexity in Business. Expert in information diffusion on social
media, machine learning and computational modeling. |
