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MS in Business: Marketing Analytics
Curriculum: Program Format
Required Courses (22 Credits)
- Market-Based Management
- Customer Analysis
- Advanced Marketing Analysis
- Statistical Programming
- Business Communications
- Business Ethics
- Data Science
- Marketing Research and Analysis
Application Courses (6 Credits)
- Market Forecasting
- Pricing Analytics and Strategies
- Retail Analytics
- Web Analytics
- Customer Equity Management/CRM
Action Learning Project (2 Credits)
Tentative Schedule of Classes
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Fall 1 |
Fall 2 |
Winter |
Spring 1 |
Spring 2 |
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Market-Based Management |
Business Communications |
Data Science |
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Customer Analysis |
Business Ethics |
Marketing Research and Analysis |
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Advanced Marketing Analysis |
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Application I |
Application III |
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Statistical Programming |
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Application II |
Action Learning Project |
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