MS in Business: Marketing Analytics

Today’s top companies are leveraging the power of business intelligence in new and exciting ways. The Master of Science in Business for Marketing Analytics degree from the University of Maryland’s Robert H. Smith School of Business will help you learn how to harness and process massive amounts of data to help design products, predict the effects of marketing campaigns, and better understand your customers.

Launching in fall 2013, the M.S. in Business for Marketing Analytics will give you the cutting-edge knowledge and skills you need to apply marketing analytics to daily business practice. The program will provide you with an in-depth understanding of the mathematical and statistical models and tools needed for customer analysis in the context of marketing problems.

If you have a strong background in quantitative disciplines (mathematics, physics, engineering, etc.) and want to adapt and apply your skills to business and marketing, this nine-month, 30-credit program is for you.

To help students apply lessons from the classroom to real-life business problems, the Smith marketing analytics faculty is partnering with industry leaders. Through these partnerships you will have access to the same data companies are using to meet today's challenges.

A limited number of merit-based scholarships sponsored by our corporate partners are also available. If you are interested in applying for a scholarship, please send a 750–1,000 word statement of interest directly to analytics@rhsmith.umd.edu once you have submitted your online application for admission.

For more information on corporate partnerships, please contact Wendy Moe.

Contact masters@rhsmith.umd.edu for information on the admissions process and submitting an application for admission.