MS in Business: Marketing Analytics
top companies are leveraging the power of business intelligence in new and
exciting ways. The Master of Science in Business for Marketing Analytics degree
from the University of Maryland’s Robert H. Smith School of Business will help
you learn how to harness and process massive amounts of data to help design
products, predict the effects of marketing campaigns, and better understand your
Launching in fall 2013, the M.S. in Business for Marketing Analytics will
give you the cutting-edge knowledge and skills you need to apply marketing
analytics to daily business practice. The program will provide you with an
in-depth understanding of the mathematical and statistical models and tools
needed for customer analysis in the context of marketing problems.
If you have a strong background in quantitative disciplines (mathematics,
physics, engineering, etc.) and want to adapt and apply your skills to business
and marketing, this nine-month, 30-credit program is for you.
To help students apply lessons from the classroom to real-life business
problems, the Smith marketing analytics faculty is partnering with industry
leaders. Through these partnerships you will have access to the same data
companies are using to meet today's challenges.
A limited number of merit-based scholarships sponsored by our corporate
partners are also available. If you are interested in applying for a
scholarship, please send a 750–1,000 word statement of interest directly to
you have submitted your
online application for admission.
For more information on corporate partnerships, please contact
for information on the admissions process and submitting an application for