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Undergraduate
Marketing Course Descriptions
BMGT 350 Marketing
Principles and Organization
An introductory course in the field
of marketing. Its purpose is to give a
general understanding and appreciation
of the forces operating, institutions
employed, and methods followed in
marketing agricultural products, natural
products, services and manufactured
goods.
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BMGT 353 Retail
Management
Retail store organization, location,
layout and store policy; pricing
policies, price lines, brands, credit
policies, records as a guide to buying;
purchasing methods; supervision of
selling; training and supervision of
retail sales force; and administrative
problems.
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BMGT 357 Marketing
Internship
The Marketing Internship course at
the Maryland Business School is an
excellent opportunity for marketing
majors to gain business experience while
earning academic credit. Marketing
interns will apply concepts from the
classroom in an actual business setting
and may gain a competitive advantage in
the job market upon graduation. In fact,
many interns accept full-time positions
with the companies where they interned.
►Internship
Information
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BMGT 450 Integrated
Marketing Communications
This course is an in-depth study of
coordinated marketing activities
emphasizing advertising and promotion.
Linkages with sales promotion, internet
marketing, direct marketing, public
relations and personal selling are also
considered. Emphasis will be placed on
strategic planning to effectively use
these promotional tools to communicate
with customers and meet marketing goals.
Current theory and practices will be
emphasized.
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BMGT 451 Consumer
Analysis
American consumers in the marketing
system. Underlying consumer behavior
such as economic, social, psychological
and cultural factors. Analysis of
consumers in marketing situations - as a
buyer and user of products and services
- and in relation to the various
individual social and marketing factors
affecting their behavior. The influence
of marketing communications is also
considered.
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BMGT 452 Marketing
Research Methods
Develops skills in the use of
scientific methods in the acquisition,
analysis and interpretation of marketing
data. It covers the specialized fields
of marketing research; the planning of
survey projects, sample design,
tabulation procedure and report
preparation.
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BMGT 454 International
Marketing
Marketing functions from the
international executive's viewpoint,
including coverage of international
marketing policies relating to product
adaptation, data collection and
analysis, channels of distribution,
pricing, communications, and cost
analysis. Consideration is given to the
cultural, legal, financial, and
organizational aspects of international
marketing.
BMGT 455 Sales
Management
The role of the sales manager, both
at headquarters and in the field, in the
management of people, resources and
marketing functions. An analysis of the
problems involved in sales organization,
forecasting, planning, communicating,
evaluating and controlling. The
application of quantitative techniques
and pertinent behavioral science
concepts in the management of the sales
effort and sales force.
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BMGT 457 Marketing
Policies and Strategies
Integrative decision making in
marketing. Emphasis on consumer and
market analysis and the appropriate
decision models. Case studies are
included.
BMGT 484 Electronic
Marketing
This course examines the impact of
the Internet on traditional methods of
marketing and the related business
functions, which enable and support it.
It explores the existing and potential
future uses of the Internet for the
marketing of goods and services across a
range of product categories. It will
investigate the utility of the Internet
as a tool for business to increase
effectiveness, efficiency and
competitiveness. It will study the
business models currently existing on
the Web and develop a framework that can
be used to evaluate the Internet's
potential value across a range of
business types.
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BMGT 498B Design in
Marketing
Design in Marketing, a hybrid course
taught by a professional visual
communications designer and educator,
examines the role design plays in
marketing strategy. Marketers and
designers must work together in the
marketplace, both offering different but
complementary creative skills and
perspective. This course brings those
two worlds together. Students
examine what makes a successful
marketing vehicle; utilizing the design
process, elements and principles, and
conceptual skills to solve the initial
problem. It is based on the belief that
design can make a major contribution
both to an individual's quality of life
and to a corporation's success, and that
both individual and corporate interests
can be served through the effective use
of the following disciplines: product
and package design, interior design and
architecture, and visual communication
design in print advertising and
interactive website design.
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Smith School Undergraduate Studies
Office
►Perspective
Student Information
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Online
University Course Information
►Smith's Blackboard course database
(see sample syllabi):
http://www.rhsmith.umd.edu/blackboard
►For additional information, browse
the online undergraduate catalog
http://www.umd.edu/catalog/
►Information
on Testudo
http://www.testudo.umd.edu/
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University Book Stores
►University Book Store in Stamp Student
Union
►Maryland
Book Exchange on Route 1
►Book
Store & Library Information
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