|
Undergraduate Marketing Course
Descriptions
The Undergraduate Marketing
Electives Catalog --
A Career-Based Introduction
is available at this link.
BMGT 350 Marketing Principles and
Organization
An introductory course in the field
of marketing. Its purpose is to give a
general understanding and appreciation
of the forces operating, institutions
employed, and methods followed in
marketing agricultural products, natural
products, services and manufactured
goods.
BMGT 353 Retail Management
Retail store organization, location,
layout and store policy; pricing
policies, price lines, brands, credit
policies, records as a guide to buying;
purchasing methods; supervision of
selling; training and supervision of
retail sales force; and administrative
problems.
BMGT 357 Marketing Internship
The Marketing Internship course at
the Smith School of Business is an
excellent opportunity for marketing
majors to gain business experience while
earning academic credit. Marketing
interns will apply concepts from the
classroom in an actual business setting
and may gain a competitive advantage in
the job market upon graduation. In fact,
many interns accept full-time positions
with the companies where they interned.
» Internship
Information
BMGT 450 Integrated Marketing
Communications
This course is an in-depth study of
coordinated marketing activities
emphasizing advertising and promotion.
Linkages with sales promotion, internet
marketing, direct marketing, public
relations and personal selling are also
considered. Emphasis will be placed on
strategic planning to effectively use
these promotional tools to communicate
with customers and meet marketing goals.
Current theory and practices will be
emphasized.
BMGT 451 Consumer Analysis
American consumers in the marketing
system. Underlying consumer behavior
such as economic, social, psychological
and cultural factors. Analysis of
consumers in marketing situations - as a
buyer and user of products and services
- and in relation to the various
individual social and marketing factors
affecting their behavior. The influence
of marketing communications is also
considered.
BMGT 452 Marketing Research Methods
Develops skills in the use of
scientific methods in the acquisition,
analysis and interpretation of marketing
data. It covers the specialized fields
of marketing research; the planning of
survey projects, sample design,
tabulation procedure and report
preparation.
BMGT 454 International Marketing
Marketing functions from the
international executive's viewpoint,
including coverage of international
marketing policies relating to product
adaptation, data collection and
analysis, channels of distribution,
pricing, communications, and cost
analysis. Consideration is given to the
cultural, legal, financial, and
organizational aspects of international
marketing.
BMGT 455 Sales Management
The role of the sales manager, both
at headquarters and in the field, in the
management of people, resources and
marketing functions. An analysis of the
problems involved in sales organization,
forecasting, planning, communicating,
evaluating and controlling. The
application of quantitative techniques
and pertinent behavioral science
concepts in the management of the sales
effort and sales force.
BMGT 457 Marketing Policies and
Strategies
Integrative decision making in
marketing. Emphasis on consumer and
market analysis and the appropriate
decision models. Case studies are
included.
BMGT 458C Service
Marketing and Management
Service is any action that a firm
takes on behalf of its customers. In
the U.S., the service sectors
account for 80% of the GDP, and 83%
of the top recruiters at Smith are
service firms. Thus, it is very
likely that you will find yourself
in a career that involves service.
In this course you will learn how
marketing a service differs from
marketing a good; research
techniques specific to service
marketing; tools, such as service
blueprints, for designing innovative
services and improving existing
services; strategies for satisfying
your customers and creating customer
loyalty; how to use customer service
to create, maintain, and improve
customer relationships; how to
“recover” from a service failure and
manage public relations crises; the
role of an integrated marketing
communication strategy in building a
service brand; and how to use hard
and soft customer metrics in
evaluating service performance.
BMGT 484 Electronic Marketing
This course examines the impact of
the Internet on traditional methods of
marketing and the related business
functions, which enable and support it.
It explores the existing and potential
future uses of the Internet for the
marketing of goods and services across a
range of product categories. It will
investigate the utility of the Internet
as a tool for business to increase
effectiveness, efficiency and
competitiveness. It will study the
business models currently existing on
the Web and develop a framework that can
be used to evaluate the Internet's
potential value across a range of
business types.
BMGT 498B Design in Marketing
Design in Marketing, a hybrid course
taught by a professional visual
communications designer and educator,
examines the role design plays in
marketing strategy. Marketers and
designers must work together in the
marketplace, both offering different but
complementary creative skills and
perspective. This course brings those
two worlds together. Students
examine what makes a successful
marketing vehicle; utilizing the design
process, elements and principles, and
conceptual skills to solve the
initial problem. It is based on the
belief that design can make a major
contribution both to an individual's
quality of life and to a corporation's
success, and that both individual and
corporate interests can be served
through the effective use of the
following disciplines: product and
package design, interior design and
architecture, and visual communication
design in print advertising and
interactive website design.
Online University
Course Information
University Book Stores
| 
