Undergraduate Marketing Program

The practice of marketing fuels the economy. Understanding marketing is critical to the success of any business. Virtually every major business decision involves marketing issues. Marketing managers are involved in a broad array of activities designed to acquire and retain customers in the global economy. These include identifying marketing opportunities, selecting customer targets, developing new products and/or services, and effectively positioning those products and services. A Smith School marketing undergraduate will learn the analytical tools used to make decisions about these issues as well as branding, advertising, web design, pricing, and retailing in a domestic and global context. Over the past five years, Smith undergraduate marketing majors have launched successful careers at Johnson & Johnson, NVR Homes, KOHL'S, Black & Decker, Viacom, and Pfizer.