Undergraduate Marketing Program Overview

The practice of marketing - identifying and meeting customer needs - fuels the global economy. Marketing managers are involved in a broad array of activities designed to build customer relationships. These include identifying marketing opportunities, selecting customer targets, and effectively positioning products and services. A Smith School marketing undergraduate will learn about these as well as various market support programs such as branding, advertising, new product development, web design, and pricing. Over the past five years, Smith undergraduate marketing majors have launched successful careers at Johnson & Johnson, NVR Homes, KOHL'S, Black & Decker, Viacom, and Pfizer.

To review the undergraduate courses offered in marketing, visit this page.   

This PDF document will give a detailed overview of the undergraduate marketing elective courses available. It includes courses currently on the teaching schedule, lists the faculty member, the pre-requisites, the course overview, the learning objectives and the career relevance for each elective course offered.

NEW! Marketing Career Guide. Download this excellent resource to plan the courses you need for the career you want!

Direct link to the BMGT 357 Summer Internship Web Page

Undergraduate Marketing Program ranked #16
US News & World Report - Undergraduate Rankings