Posted May 2010
Continues to Receive Awards!
Posted April 2010
terpAMA wins multiple awards at the
International Collegiate Conference
Posted February 2010
UMD Marketing Students win Third Place
at the Wake Forest Marketing Summit
Posted May 2009
Posted April 2009
Smith School's American Marketing Association Chapter
Receives National Recognition
For the fifth year in a row, the American
Marketing Association (AMA) chapter at the University of Maryland's Robert H.
Smith School of Business returned from the International Collegiate AMA
Conference with awards. Monisha Tripathi, terpAMA president, accepted the awards
at the closing banquet in front of 1,300 students and faculty advisors from
throughout the United States and neighboring countries. This year’s conference
was held in New Orleans in March 2009.
terpAMA was recognized for outstanding marketing communications,
community service and professional development. The chapter’s Web site,
www.terpama.com, received honorable mention. Chapter officers
responsible for these areas were Suzanne Howard, Kristine Trinchere,
Lauren Moscone, Vishney Ambalavanar, Vidya Sathyamoorthy, and Aarushi
Poddar, and Monisha Tripathi. Faculty advisors for the chapter are
Rosellina Ferraro, assistant professor of marketing, and Mary Harms,
At the conference, Tripathi presented at the
Collegiate Fundraising Session on "How to Write a Funding Proposal" and Harms
presented a paper on the Smith School's "Design and Innovation Undergraduate
Fellows Program" at the faculty session. Students attending the conference from
Maryland included Chris Coraggio, Kelsey Cohen, Alex McCord, Caitlin Talty,
Steven Feiner, Adam Saunders, Lauren Tallody, and Tripathi.
TerpAMA meets on a weekly basis throughout
the academic year bringing in marketing professionals from a variety of fields
to address members. As a part of providing its members real-world experience and
also serving the community, the terpAMA assisted the town of Chevy Chase, MD,
with research for their new carbon dioxide reduction project, as part of the
Chevy Chase Challenge. The students come up with a strategic plan based on
extensive marketing surveys to encourage homeowners to undertake energy audits
and contribute towards making their city more environmentally friendly.
"Students not only benefitted from the hands-on experience of conducting a focus
group but they both came away from the project with more awareness and knowledge
of the green movement and the challenges marketers will face in encouraging
others to be involved," remarked Harms.
Posted March 2009
Smith Students Win Wake Forest Undergraduate Case Challenge
The winning team members were Molly
Crossman (Junior - Marketing and International Business), Chris Coraggio
(Sophomore - Operations and Marketing), Tom Pacak (Sophomore - Finance and
Economics) and Vidya Sathyamoorthy (Sophomore - Finance and Marketing). For
coming in first, the team won a trophy and a check for $1000.
Although the Wake Forest Marketing
Summit is an MBA competition, it added an undergraduate segment five years ago.
The top undergraduate marketing students in the country are invited to compete
in the Undergraduate Case Challenge. It is described on Wake Forest's Web site
as an "intense 36-hour competition to solve a strategic marketing challenge
faced by this year's sponsor, PepsiCo." The case students were tasked with a
challenge that revolved around a hypothetical company modeled after PepsiCo, and
its effort to maintain its leadership in environmentally sustainable packaging
across its beverage portfolio.
In addition to the competition, all
teams also had the opportunity to attend an interview of Pepsi Chairman and CEO
Indra Nooyi, conducted by Maria Bartiromo, host of CNBC's "The Closing Bell."
Teams received the case on Thursday
night, and then were given 36 hours to complete it - a time period that ended
Saturday at 7 a.m. The Maryland team found the 36 hour time period grueling but
exciting. They began working immediately, and according to team members, they
only slept for about two to three hours on Thursday night. Their hard work
resulted in a twenty-minute presentation to a panel of judges from PepsiCo, as
well as MBA students. They then had to wait for the Awards Gala on Saturday
evening, at which point they were announced as the winning team.
The team cannot disclose what its
solution was because they had to sign a confidentiality agreement. This
indicates that PepsiCo may very well consider putting their recommendations to
use in some form, which may be the team's biggest accomplishment of all.
"To say the competition was intense
is an understatement. It was clear that the other teams were very experienced
and many were juniors and seniors. At the same time, it was refreshing to see
that the entire time everyone was comfortable and friendly with each other, and
we left the competition with five teams of new friends," remarked Sathyamoorthy.
Pete Baird, 2nd Year MBA
Candidate, Smith Media Group