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Seminars & Research Events
Spring 2013 and Fall 2012 Seminars
| Date/Time |
Speaker |
Paper Title |
Room Location |
May 3, 2013
10:30 a.m. |
Sunil Gupta
Harvard University |
|
1335 |
April 12, 2013
2:00 p.m. |
Angela Lee
Northwestern University |
"Emptying Pockets Increases Consumption but Reduces Donation: An
Embodiment Perspective of Resource Conservation and Replenishment" |
1518 |
March 29, 2013
10:30 a.m. |
Asim Ansari
Columbia University |
"Dynamic Targeted Pricing in B2B" |
1335 |
March 8, 2013
10:30 a.m. |
Robert Meyer
Wharton School
University of Pennsylvania |
"Biases in Information-Seeking to Avoid Catastrophic Risk" |
1335 |
November 16, 2012
10:30 a.m. |
Puneet Manchanda
University of Michigan |
"Social Dollars: The Economic Impact of Customer Participation in a
Firm-sponsored Online Community" |
1520 |
October 26, 2012
2:00 p.m. |
Rima Toure-Tillery
PhD Candidate
University of Chicago |
"The End Justifies the Means, but Only in the Middle" |
1307 |
October 19, 2012
10:30 a.m. |
Jennifer Cutler
PhD Candidate
Duke University |
"The Advantages of Underestimating the Competition" |
1520 |
October 12, 2012
10:30 a.m. |
Szu-Chi Huang
PhD Candidate
University of Texas, Austin |
"What Drives You? A Dynamic Analysis of Motivation in Different
Stages of Goal Pursuit" |
1520 |
September 28, 2012
10:30 a.m.
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John Howell
PhD Candidate
Ohio State University |
"Choice Models with Fixed Cost" |
1520 |
Fall 2011 & Spring 2012 Seminar Speakers
| Date/Time |
Speaker |
Paper Title |
Room Location |
Friday, September 30
10:30 a.m. |
Meng Zhu
Johns Hopkins University |
"Resource Abundance and Conservation in Consumption" |
1520 |
Friday, October 7
10:30 a.m. |
Rajesh Bagchi
Virginia Tech |
"When to Put the Cart in Front of the Horse: How Presentation Order
of Reward and Effort Information Affects Consumer Perceptions"
|
1520 |
| Friday, October 14 |
3rd Annual
Complexity in Business Conference
Ronald Reagan Building |
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Friday, October 21
10:30 a.m. |
Rex Du
University of Houston |
"Structural Dynamic Factor Analysis for Quantitative Trendspotting" |
1520 |
Friday, October 28
10:30 a.m. |
Barbara Kahn
Wharton
University of Pennsylvania |
"Too Much of a Good Thing? Effects of Visual vs. Verbal Choice Set
Depiction on Perceived Variety, Complexity and Willingness to Choose" |
1520 |
Friday, November 4
10:30 a.m. |
Michel Wedel
University of Maryland |
"A Visual Copy-Cat Warning System" |
1520 |
Friday, November 11
10:30 a.m. |
Raj Grewal
Penn State University |
"Role Reversal at the Marketing–Finance Interface:
Consequences of Analyst Forecasts for Marketing" |
1520 |
Friday, November 18
10:30 a.m. |
Peter Zubchek
University of Florida |
|
1520 |
Friday, December 2
10:30 a.m. |
Bill Rand
University of Maryland |
|
1520 |
| Friday, December 9 |
INFORMS - MSI
Practice Prize Competition
Ronald Reagan Building |
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Friday, January 27
9:00 a.m. |
Pierre Chandon
INSEAD &
Harvard University |
|
1335 |
| Friday, February 3 |
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| Friday, February 17 |
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| Friday, February 24 |
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Friday, March 2
10:30 a.m. |
David Bell
Wharton
University of Pennsylvania |
|
1335 |
Thursday, March 8
2:00 p.m. |
Lan Luo
University of Southern California |
|
2505 |
| Friday, March
16 |
James Kim, 2nd Year
PhD student
2nd Year Presentation |
|
1335 |
Friday, March 23
10:30 a.m. |
Tom Kim, 2nd Year
PhD student
2nd Year Presentation |
|
1335 |
Friday, March 30
10:30 a.m. |
Sanjay Jain
Texas A&M |
|
1335 |
Friday, April 6
10:30 a.m. |
Natalie Mizik
MIT |
|
1335 |
Friday, April 13
10:30 a.m. |
Joseph Simmons
Wharton
University of Pennsylvania |
|
1335 |
Friday, April 20
10:30 a.m. |
Aparna Labroo
University of Toronto |
|
1335 |
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Spring 2011 Seminar Speakers
| Date/Time |
Speaker |
Paper Title |
Room Location |
Friday, February 18
10:30 a.m. |
Ajay Abraham
Ph.D. Student
University of Maryland |
|
1335 |
Tuesday, February 22
10:30 a.m. |
Yuchi Zhang
Ph.D. Student
University of Maryland |
|
2505 |
Friday, March 4
10:30 a.m. |
Andrei Kirelenko
Commodities Future Trading Commission |
|
1412 |
Friday, March 11
10:30 a.m. |
Alice Li
Ph.D. Student
University of Maryland |
|
1335 |
Friday, March 18
10:30 a.m. |
Preyas Desai
Duke University |
|
1335 |
Friday, April 1
10:30 a.m. |
Michael Braun
MIT |
|
1335 |
Friday, April 8
10:30 a.m. |
Duncan Fong
Penn State |
|
1335 |
Friday, April 15
10:30 a.m. |
Luc Wathieu
Georgetown University |
|
1335 |
Friday, April 22
10:30 a.m. |
Ely Dahan
UCLA/Princeton |
|
1335 |
Friday, April 29
10:00 a.m. |
Amar Cheema
University of Virginia
(Note change of start time to 10:00 a.m.) |
|
1335 |
Tuesday, May 10
3:30 p.m. |
Min Zhao
University of Toronto |
|
2509 |
| Friday, May 6 |
4 School
Marketing Research Colloquium |
|
1524 |
Fall 2010 Seminar Speakers
| Date/Time |
Speaker |
Paper Title |
Room Location |
Tuesday, September
14
10:30 a.m. |
Rom Schrift
Columbia University |
|
2511 |
Tuesday, September
28
10:30 a.m. |
Liye Ma
Carnegie Mellon University |
"A Dynamic Competitive Analysis of Content Production and Link
Formation of Internet Content Developers" |
3330H |
Tuesday, October 5
10:30 a.m. |
Bryan Bollinger
Stanford University |
"Green Technology Adoption: An Empirical Study of
the Southern California Garment Cleaning Industry"
|
2511 |
Friday, October 15
10:30 a.m. |
Scott Shriver
Stanford University |
"Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol"
|
1520 |
Tuesday, October 26
10:30 a.m. |
Keisha Cutright
Duke University |
|
2511 |
Friday, October 29
10:30 a.m. |
Preyas Desai
Duke University |
|
1520 |
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2010 Marketing
Research Camp
Friday, May 7, 2010
1511 Van Munching Hall
Abstracts
available on our conferences web page.
(please contact
Carol Cron for a pdf of any of the
papers)
|
Time |
Speaker |
Paper Title |
| 8:00 a.m.- 9:00 a.m. |
Continental Breakfast
Outside 1511 VMH |
| 9:00 a.m. - 10:00
a.m. |
Oded Netzer
Columbia University |
“Dynamic Allocation of Pharmaceutical Detailing and Sampling
for Long-Term Profitability” |
| 10:00 a.m. - 10:30
a.m. |
Break
Outside 1511 VMH |
| 10:30 a.m. - 11:30
a.m. |
Page Moreau
University of Colorado
|
“For You or For Me? How the Intended Recipient Influences the
Customization Experience and Valuations of Customized Products”
|
| 11:30 a.m. - 12:00
noon |
Break
Outside 1511 VMH |
| 12:00 noon - 1:00
p.m. |
Bill Rand
University of Maryland
|
“Searching for Networks in Aggregate Diffusion Data” |
| 1:00 p.m. - 2:00
p.m. |
Lunch
Third Floor Atrium |
| 2:00 p.m. - 3:00
p.m. |
Ann
McGill
University of Chicago
|
“Self and the Extended Possession:
Adopting Traits of Athropomorphized Brands” |
| 3:00 - 3:15 p.m. |
Break
Outside 1511 |
| 3:15 - 4:15 p.m. |
Christophe Van den Bulte
University of Pennsylvania
|
“Two-Stage Partial Observability Models of Innovation Adoption” |
| 4:15
p.m. |
Ice Cream Social
Third Floor Atrium |
Spring 2010 Seminar Speakers
| Date/Time |
Speaker |
Paper Title |
Room Location |
Friday, January 29
10:30 - 12:00 noon |
Roland Rust
University of Maryland |
"Optimizing Service Productivity" |
1412 VMH |
Friday, February 19
10:30 - 12:00 noon |
Smith Doctoral
Student
Heather Johnson
Second Year Paper |
"Priming Susceptibility: The Moderating Role of Involvement on
Nonconscious Priming Effects" |
1412 VMH |
Friday, February 26
10:30 - 12:00 noon
|
Steve Shugan
University of Florida |
"Why
Wrong Models Predict Better and Underestimate Optimal Marketing
Expenditures" |
1412 VMH |
Monday, March 1
12:00 - 1:30 p.m. |
Smith Doctoral
Student
Jordan Etkin
Second Year Paper |
"The Spice of Life: Variety Seeking Among Means to Goals" |
1412 VMH |
Friday, March 5
10:30 - 12:00 noon |
Smith Doctoral
Student
John Healey
Second Year Paper |
"Shortages in Two-Sided Markets: The Case of Platform Shortages in
the Videogame Industry" |
1412 VMH |
Friday, March 12
10:30 - 12:00 noon |
Smith Doctoral
Student
Qian Li
Second Year Paper |
|
1412 VMH |
| Friday, March 19 |
Spring Break |
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Friday, March 26
10:30 - 12:00 noon |
Kurt Carlson
Georgetown University |
"Leader-focused Search: The Impact of an Emerging Preference on
Information Search" |
1412 VMH |
Friday, April 2
10:30 - 12:00 noon |
Raghuram Iyengar
University of Pennsylvania |
|
1412 VMH |
Friday, April
9
10:30 - 12:00 noon |
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1412 VMH |
Friday, April 16
10:30 - 12:00 noon |
Smith Doctoral
Student
Jing Gao |
"Peeking into Online Bargain Hunting Forums: How Small “Loud” Group
Affects the Silent Majority" |
1412 VMH |
Friday, April 23
10:30 - 12:00 noon |
Ginger Jin
University of Maryland
Economics Department |
"Direct-to-Consumer Advertising and Online Drug Search"
|
1412 VMH |
Friday, April 30
10:30 - 12:00 noon |
Anastasiya
Pocheptsova
University of Maryland |
|
1412 VMH |
Friday, May 7
All Day |
2010 Marketing
Research Camp |
|
1412 VMH |
Fall 2009 Seminar Speakers
| Date/Time |
Speaker |
Paper Title |
Room Location |
Friday, September 11
3:00 - 4:30 p.m. |
Jorge Silva-Risso
University of California, Riverside |
"Scarcity Rents in Car Retailing:
Evidence from Inventory Fluctuations at Dealerships" |
1202 VMH |
Friday, September 18
10:30 - 12:00 noon |
Alison Jing Xu
University of Illinois, Champaign |
"The Influence of Past Behavior on Future Behavior: A Mind-set
Perspective" |
1202 VMH |
Friday, September 25
10:30 - 12:00 noon |
Dan King
University of Florida |
"Principles of Affect-Gating" |
1202 VMH |
Friday, October 2
10:30 - 12:00 noon |
Xiaoqing Jing
University of Florida |
"Combining Customer Management and Inventory Management - Managing
Stockouts in Online Retailing" |
1202 VMH |
Friday, October 9
10:30 - 12:00 noon |
Nicole Verrochi
University of Pennsylvania
Wharton School |
“Feeling like My Self: Emotion Regulation and Identity” |
1202 VMH |
Friday, October 16
10:30 - 12:00 noon |
Debora Viana
Thompson
Georgetown University |
"The Social Utility of Feature Fatigue" |
1202 VMH |
Friday, November 6
10:30 - 12:00 noon |
Takuya Satomura
Visiting Scholar at UMD
from Keio University |
"Multiple Constraint Choice Models with Corner and Interior Solutions" |
1202 VMH |
Friday, November 13
10:30 - 12:00 noon |
J.B. Steenkamp
University of North Carolina, Chapel Hill |
“Successful Marketing Strategies across the Business Cycle: Contrasting
What Managers Do versus What They Should Do” |
1202
VMH |
Spring 2009 Seminar Speakers
| Date/Time |
Speaker |
Paper Title |
Room Location |
Monday, January 26
2:00 - 3:30 p.m. |
Rajkumar Venkatesan
University of Virginia |
Attitudes
towards Firm and Competition: How Do They Matter for CRM Activities? |
1511 VMH |
Monday, February 9
2:00 - 3:30 p.m. |
David Godes
Harvard University |
References |
1511 VMH |
Friday, February 20
2:00 - 3:30 p.m. |
Dina Mayzlin
Yale University |
TBD |
1202 VMH |
Friday, February 27
2:00 - 3:30 p.m. |
Jeff Inman
University of Pittsburgh |
TBD |
1202 VMH |
Friday, March 27
10:30 - 12:00 noon |
Harikesh Nair
Stanford University |
TBD |
1511 VMH |
Monday, April 20
2:00 - 3:30 p.m. |
Sridhar Narayanan
Stanford
University |
TBD |
1511 VMH |
Friday, May 1
2:00 - 3:30 p.m. |
Ajay Kohli
Georgia Tech |
TBD |
1202 VMH |
Fall 2008 Seminar
Speakers
| Date/Time |
Speaker |
Paper Title |
Room Location |
9/23/2008
2 p.m. - 3:30 p.m. |
Song Yao
Duke University |
A Dynamic Model
of Sponsored Search Advertising |
2505 |
10/2/2008
2 p.m. - 3:30 p.m. |
Xioayan Deng
Wharton School of Business |
Consumer Response
to Visual Aspects of Packaging and Product Design |
1520 |
10/7/2008
10:30 a.m. - 12 p.m. |
Hari Sridhar
University of Missouri |
Dynamic Marketing
Investment Strategies for Platform Firms |
2505 |
10/14/2008
2 p.m. - 3:30 p.m. |
Hema Yoganarasimhan
Yale University |
Cloak or Flaunt?
- The Fashion Dilemma |
2505 |
10/21/2008
10:30 a.m. - 12 p.m. |
Andrew Stephen
Columbia University |
Deriving Value from
Social Commerce Networks |
2505 |
10/31/2008
10:30 a.m. - 12 p.m. |
Upender Subramanian
Wharton School of Business |
Exclusive Tie-ups
for Handsets in the Wireless industry |
1518 |
11/4/2008
3:30 p.m. - 5 p.m. |
Lisa Cavanaugh
Duke University |
Feeling Good and
Doing Better: How Specific Positive Emotions Influence Consumer Behavior
and Well-Being in Different Ways |
3330H |
11/10/2008
10:30 a.m. - 12 p.m. |
Monica Wadhwa
Stanford University |
Kindling the Motivational
System: Impact of Incidental Hedonic Cues on Goal Pursuit |
2505 |
11/19/2008
10:30 a.m. - 12 p.m. |
Yakov Bart
UC Berkeley |
Multiproduct Competition
with Demand Complementarity |
2505 |
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