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Marketing PhD Student Profiles
2005-2006 Ph D Students
(top row - left to
right) Anupama
Kothari, Ashwin Aravindakshan,
Francine Espinoza,
Ted Matherly, Tuck
Siong Chung, Kevin Dayaratna,
Olga Dorokhina
& Jing Gao.
(bottom)
Gauri Kulkarni, Peggy Tseng, Savannah
Wei, Shweta Oza
& Hyoryung Nam.
Zachary Arens
2011 Candidate:
Zac is a first year Ph.D. student. He
holds an undergraduate degree in
marketing information systems from James
Madison University and a masters degree
in survey methodology from the
University of Maryland. Prior to joining
the Ph.D. program Zac worked as a
statistical analyst and methodologist at
the Gallup Organization in Washington
D.C. and San Francisco. His research
interests include survey research
methodology, consumer attitudes
measurement and modeling.
Office: 3300 VMH
Phone: 301.314.1968
Fax: 301.405.0146
zarens@rhsmith.umd.edu
Yu-Jen
Chen
2011 Candidate: Yu-Jen is a first-year student in the
Ph.D. program at the Robert H. Smith
School of Business, University of
Maryland. Prior to joining the Ph.D.
program, he obtained his Bachelor of
Science degree in Management Science
(June 2002) from National Chiao Tung
University, Taiwan and his MBA degree
(June 2004) with concentration in
finance from National Cheng Kung
University, Taiwan. While working on his
master’s thesis, Yu-Jen developed
interests in behavioral finance and
decided to study consumer behavior as
his future research.
At Maryland, he was awarded a full
graduate assistantship and a Dean’s
Summer Research Fellowship for his Ph.D.
studies. His research interests include
consumer decision-making, judgment, and
pricing.
Office: 3300 VMH
Phone: 301.314.1968
Fax: 301.405.0146
ychen@rhsmith.umd.edu
Kevin D. Dayaratna
2009 Candidate: Kevin
D. Dayaratna graduated from the
University of California at Berkeley
(2005), having majored in Applied
Mathematics, with a specialty in
mathematical physics. In addition to
mathematics, he also took a significant
amount of coursework in political
science, primarily comparative politics,
human rights issues, and international
law. Kevin also published nineteen
political articles and opinion columns
for California newspapers and magazines.
At Maryland, Kevin was awarded a full
graduate assistantship and Dean's Summer
Fellowship for his studies. In his first
year, he co-authored a publication
proposing an alternative estimation
technique for the Logit Model, using
series expansions. His current research
interests are now in the arena of
entertainment marketing, particularly
the movie industry and sports marketing.
He currently uses Bayesian Statistics
and optimization theory heavily in his
research. He is also interested in
introducing mathematical techniques to
the field of marketing that may be
useful in modeling real world phenomena.
Selected Publications
Steven J. Miller, Eric Bradlow,
Kevin Dayaratna. (2006), “Closed Form
Bayesian Inferences for the Logit Model
via Polynomial Expansions,” Quantitative
Marketing and Economics.
Office: 1308 VMH
Phone:
301.314.9019
Fax: 301.405.0146
kdayarat@rhsmith.umd.edu
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Olga Dorokhina
2009 Candidate:
Olga is a first-year Ph.D. student. She
received her MBA from the University of
Saskatchewan in Canada with
concentration in Marketing. She also
earned a M.Sc. in Psychology from Samara
State University in Russia where she was
the recipient of the Scholarship for
Academic Excellence. Olga was awarded a
full graduate assistantship and a Dean's
Summer Research Fellowship for her Ph.D.
studies at the Robert H. Smith School of
Business, University of Maryland.
Olga has experience doing strategic
marketing research projects for
PricewaterhouseCoopers Canada, Canadian
provincial and local governments.
Her research interests include
behavioral decision making and
cross-cultural marketing.
Office: 3300 VMH
Phone: 301.314.1968
Fax: 301.405.0146
odorokhi@rhsmith.umd.edu
Francine Espinoza
2008 Candidate: Francine received a MSc. degree in marketing with great
distinction (2004) and an undergraduate
degree also in marketing (2002) from the
Federal University of Rio Grande do Sul,
Brazil. Francine held a research
assistantship while undergraduate
student and has been awarded a
fellowship while a masters’ student. She
presented papers in conferences such as
AMA and EMAC and have papers published
in leading journals in Brazil. Before
joining the PhD program at UMD, Francine
was a partner in a consulting firm on
marketing research and strategy. Her
research interests include consumers’
heuristics and biases (e.g. emotions,
intuitive thought) and information
processing (e.g. attitude formation and
change, memory).
Office: 3302 VMH
Phone: 301.405.9667
Fax: 301.405.0146
fespinoza@rhsmith.umd.edu
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Jing Gao
2009 Candidate: Jing is a first-year
student in the Ph.D. program. She
received her Master of Applied
Statistics from Ohio State University
and her B.S. in Finance with Outstanding
Student Scholarship from Sichuan
University in China. Before coming to
US, she worked as a financial analyst in
Shenzhen, China.
Jing was awarded a full graduate
assistantship, along with a Dean's
Summer Research Fellowship, for her
Ph.D. studies. Her primary research
interest is marketing modeling and
customer relationship management (CRM).
Office: 3302 VMH
Phone: 301.405.9667
Fax: 301.405.0146
jgao@rhsmith.umd.edu
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Gauri Kulkarni
2008 Candidate: Gauri is a
fourth-year student in the Ph.D.
program. She has Bachelor of Science
degrees in Mathematics and Economics
from the Pennsylvania State University
(May 2002, GPA 3.8). She was awarded a
full graduate assistantship, along with
a Dean's Summer Research Fellowship, for
her Ph.D. studies. Gauri attended the
INFORMS SMS Doctoral Consortium in 2005,
2006, and 2007. She also presented a
paper at the Marketing Science
Conference in 2006. Her research
interests include consumer online
search, marketing strategy, quantitative
(empirical) modeling, consumer
economics, and customization. Prior to
joining the program, Gauri held a
Mathematical Statistician position with
the federal government.
Curriculum Vitae
Office: 1308 B VMH
Phone: 301.314.9107
Fax: 301.405.0146
gkulkarn@rhsmith.umd.edu
James
"Ted" Matherly
2010 Candidate: Ted has a
Bachelor's degree in Communications
(April 2006) from the University of
Michigan. Ted also worked at an
advertising agency in Ann Arbor in media
planning. He was awarded a full
graduate assistantship, along with a
Dean's Summer Research Fellowship, for
his Ph.D. studies.
Ted is focused on behavioral
marketing, and his research interests
include Consumer Behavior and
Word-of-Mouth.
Office: 3300 VMH
Phone: 301.314.1968
Fax: 301.405.0146
jmatherl@rhsmith.umd.edu
Ke Na
2011 Candidate: Ke is a
first-year Ph.D student. He holds a
Bachelor degree in Statistics from
Shanghai University of Finance and
Economics in China and a dual Master
degree in Statistics and Economics from
University of Missouri-Columbia.
Ke was awarded a full graduate
assistantship, along with a Dean Summer
Research Fellowship for his Ph.D study.
His research interests include marketing
models, bayesian statistics in marketing
and analytical customer relationship
management.
Office: 3300 VMH
Phone: 301.314.1968
Fax: 301.405.0146
kna@rhsmith.umd.edu
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Hyoryung
Nam
2010 Candidate: Hyoryung is a first-year
Ph.D. student. She received her M.S.
degree in Management Engineering from
the Korea Advanced Institute of Science
and Technology (KAIST) Graduate School
of Management and her B.S. degree in
Political Science and International
Relations from the Korea University.
Before joining the PhD program, she
worked as a brand manager in consumer
goods industry in Korea.
At Maryland, Hyoryung was awarded a
full graduate assistantship and Dean's
Summer Fellowship for her studies. Her
current research interests include
empirical models of consumer choice and
CRM (Customer Relationship Marketing).
Office: 3300 VMH
Phone: 301.314.1968
Fax: 301.405.0146
hnam@rhsmith.umd.edu
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Anupama
Kothari
2007 Candidate: Anupama graduated in
May 2003 with a Bachelors degree in
Economics from the University of
Maryland, College Park. She graduated
with a G.P.A of 3.7. Anupama was on the
Behavioral and Social Sciences Deans
list and the National Deans list. She
was also nominated as an Undergraduate
Research Assistant and she worked with
Dr. Peter Coughlin on research projects
on election models and majority voting.
She has been awarded an assistantship as
well as a full Dean’s Fellowship for her
Ph.D studies. Her research interests
include e-services and consumer
economics.
Office: 1308 B VMH
Phone: 301.314.9107
Fax: 301.405.0146
akothari@rhsmith.umd.edu
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Savannah
Shi
2010 Candidate: Savannah
received her Bachelor of Business
Administration from Fudan University (P.R.China)
in July, 2006, with major in Marketing
and minor in International Economics.
Prior to joining the PhD program, she
had an internship in Commercial
Department of Siemens-VAI in United
Kingdom (2004) and in Deloitte Touche
Tohmastu in China (2005). Also from
March-May 2006 in Fudan University, she
worked as a research assistant in a
MasterCard sponsored Marketing research
project regarding out-bound traveling.
Here in Smith Business School
Savannah is pursuing a PhD in Marketing
with a minor in Economics. Her current
research interest lies in quantitative
market analysis as well as
interdisciplinary nature of marketing
and economics.
Office: 3300 VMH
Phone: 301.314.1968
Fax: 301.405.0146
wshi@rhsmith.umd.edu
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Hui-Hsing (Peggy) Tseng
2008 Candidate: Peggy is a
fourth year Ph.D. student. Her primary
research interests include event
scheduling and multichannel shopping.
Her dissertation investigates managers'
scheduling decisions and the impact of
scheduling on sales. She has taught
BMGT452 'Marketing Research Methods' in
the undergraduate program. Prior to
joining the PhD program, she received
her M.S. degree with honor (Ronald B.
Kaatz Humanitarian Award) in Integrated
Marketing Communications (IMC) from
Northwestern University and her B.S.
degree in Business Administration from
National Chengchi University, Taiwan.
Office: 3300 VMH
Phone: 301.314.1968
Fax: 301.405.0146
ptseng@rhsmith.umd.edu
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RECENT
PLACEMENTS
Ashwin Aravindakshan, Fall 2007
Department of Marketing
University of California, Davis
Davis, California
Shweta Oza, Fall 2007
Department of Marketing
University
of Miami
Miami, Florida
Debora
Viana Thompson, Fall 2006
McDonough
School of
Business
Georgetown University
Washington, DC
Dr. Nevena
Koukova, Fall 2005
,
PA 18015
Dr. Lan Luo,
Fall 2005
Assistant Professor
Marshall School of Business
University of
Southern California
ACC 301F
Los Angeles, CA 90089
Office: (213) 740-2497
E-Mail:
lluo@marshall.usc.edu
Dr. Xing
Pan, Fall 2003
Assistant Professor
Kelley School of Business
Indiana University
Business 328E
Bloomington, IN 47401
Office: (812) 855-4396
xpan@indiana.edu
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