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MS
in Marketing Analytics
In today’s economy, companies are
increasingly turning to big data to
solve problems across the spectrum of
business functions. These companies are
looking for marketing professionals
capable of navigating this ocean of data
to help them better understand their
customers. By providing a detailed
portrait of the customer and the
competitive landscape, marketing
analytics can be utilized to drive
product design and craft more efficient
marketing campaigns.
The
M.S. in
Business for Marketing Analytics will
give you the cutting-edge knowledge and
skills you need to apply marketing
analytics to daily business practice.
The program will provide you with an
in-depth understanding of the
mathematical and statistical models and
tools needed for customer analysis in
the context of marketing problems. To
apply for admission, please
click here.
The
M.S. in Business for Marketing
Analytics curriculum is comprised of 12
courses. The program is includes 8
required courses, 3 elective application
courses, and an Action Learning Project.
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Through
the
generosity
and
support
of
Merkle,
a
leading
customer
relationship
marketing
agency,
we
offer
a
limited
number
of
merit-based
scholarships.
To
apply
or
learn
more,
please
contact
analytics@rhsmith.umd.edu.
If
you
are
interested
in
applying
for
a
scholarship,
please
send
a
750
-
1,000
word
statement
of
interest
to
analytics@rhsmith.umd.edu
once
you
have
submitted
your
online
application
for
admission.
All
scholarship
decisions
will
be
made
no
later
than
mid-March
2013.
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Tentative Schedule of Classes
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