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MBA Marketing
Program Overview
 The Marketing Department was recently
named by BusinessWeek Online as
one of 13 business schools receiving
“high marks for exceptional marketing
courses as part of an MBA.” Students
wishing to concentrate in marketing
choose at least four electives from the
following list.
Marketing Electives
Marketing Research,
Models for
Marketing Decisions,
Brand Management,
Buyer Behavior Analysis,
Business-to-Business (B2B) Marketing,
Service Marketing,
Marketing High
Technology Products,
Marketing
Communication, Global
Marketing,
Marketing Strategy,
and
Customer Equity
Management.
►
For Course
Descriptions
► For more
detailed MBA & EMBA Information
Suggested Elective Courses for
Specific Career Interests
The Marketing Department offers a
broad-based curriculum, covering all of
the major areas of marketing, but with
special emphasis on the fastest growing
parts of marketing. Below are some
suggested elective courses for students
with specific interests:
Service Marketing:
About 80% of MBA
marketing jobs are in the service
sector, and this growing area is a
particular strength of the Smith
Marketing program.
►Service Marketing
►Customer
Relationship Management
►Marketing Strategy
►B2B
►Marketing Research
or Marketing Analysis
Computational Marketing:
The Smith
School’s technology focus and the
extensive high-tech industry in the
Washington area makes high-tech
marketing a popular area at Smith.
►Marketing
Analysis
►Customer
Relationship Management
►Brand
Management or Service Marketing
►Marketing Strategy
►Marketing
Research
Brand Management:
Although
consumer product marketing (and
especially consumer packaged goods
marketing) is a mature area hiring a
declining percentage of marketing
graduates nationwide, Smith’s consumer
product marketing curriculum enables
highly-focused students with relevant
prior work experience to achieve
attractive placements in this field.
►Brand
Management
►Marketing
Communication
►Marketing Strategy
►Global
Marketing
►Marketing Research
or Marketing Analysis
Visit the
Smith MBA & Executive MBA Web sites for
more detailed information and
application process
MBA Home Page
►http://www.rhsmith.umd.edu/mba/
MBA - Contact
Information
►http://www.rhsmith.umd.edu/fullmba/contact.html
Executive MBA Home Page
►http://www.rhsmith.umd.edu/emba/
Executive MBA - Contact Information
►http://www.rhsmith.umd.edu/emba/contact.html
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