|
MBA Marketing Program
Overview
 The
Marketing Department was recently named
by BusinessWeek Online as one of
13 business schools receiving "high
marks for exceptional marketing courses
as part of an MBA." Students wishing to
concentrate in marketing choose at least
four electives from the following list.
Marketing Electives
Marketing Research,
Models for
Marketing Decisions,
Brand Management,
Buyer Behavior
Analysis,
Business-to-Business (B2B) Marketing,
Service Marketing,
Marketing High
Technology Products,
Marketing
Communication, Global
Marketing,
Marketing Strategy,
and
Customer Equity
Management.
This
PDF document
will give a detailed overview of the MBA
marketing elective courses available. It
includes courses currently on the
teaching schedule, lists the faculty
member, the pre-requisites, the course
overview, the learning objectives and
the career relevance for each elective
course offered.
Suggested Elective
Courses for Specific Career Interests
The Marketing Department offers a
broad-based curriculum, covering all of
the major areas of marketing, but with
special emphasis on the fastest growing
parts of marketing. Below are some
suggested elective courses for students
with specific interests:
Service Marketing:
About
80% of MBA marketing jobs are in the
service sector, and this growing area is
a particular strength of the Smith
Marketing program.
» Service Marketing
» Customer Relationship Management
» Marketing Strategy
» B2B
» Marketing Research or Marketing
Analysis
Computational Marketing:
The Smith School's technology
focus and the extensive high-tech
industry in the Washington area makes
high-tech marketing a popular area at
Smith.
» Marketing Analysis
» Customer Relationship Management
» Brand Management or Service
Marketing
» Marketing Strategy
» Marketing Research
Brand Management:
Although
consumer product marketing (and
especially consumer packaged goods
marketing) is a mature area hiring a
declining percentage of marketing
graduates nationwide, Smith's consumer
product marketing curriculum enables
highly-focused students with relevant
prior work experience to achieve
attractive placements in this field.
» Brand Management
» Marketing Communication
» Marketing Strategy
» Global Marketing
» Marketing Research or Marketing
Analysis
| 
