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Joined University of Maryland
2006
Jie Zhang is Assistant
Professor of Marketing at the
Robert H. Smith School of
Business at the University of
Maryland. She holds a Ph.D.
degree from the Kellogg Graduate
School of Management at
Northwestern University. Her
general research interest is to
apply econometric and
statistical models to study
consumers’ purchase behavior and
response to various promotion
programs, and then to design
innovative decision support
tools for marketers based on
these models. She is
particularly interested in their
applications in the Internet
shopping environment. Her recent
research projects focus on
online promotion customizations
and shopping behavior, and
various topics that aim at
improving decision making for
retail management in general.
Her research has won the Procter
& Gamble Marketing Innovation
Research Award and has been
sponsored by the Marketing
Science Institute. She has
published articles in leading
marketing and management
journals such as Marketing
Science, the Journal of
Marketing Research, and
Management Science.
Curriculum Vitae►
Selected Publications
Zhang, Jie and Michel Wedel
(2007), “The Effectiveness of
Customized Promotions in Online
and Offline Stores,” Journal
of Marketing Research,
forthcoming.
Zhang, Jie and Aradhna
Krishna (2007), “Brand Level
Effects of Stock-Keeping-Unit
Reductions”, Journal of
Marketing Research, 44
(November), 545-559.
Pieters, Rik, Michel Wedel,
and Jie Zhang (2007), “Optimal
Feature Advertising Design under
Competitive Clutter,”
Management Science, 53 (11),
1815-1828.
Zhang, Jie (2006), “An
Integrated Choice Model
Incorporating Alternative
Mechanisms for Consumers’
Reactions to In-Store Display
and Feature Advertising”,
Marketing Science, 25 (3),
278-290.
Wedel, Michel and Jie Zhang
(2004), “Analyzing Brand
Competition across
Subcategories,” Journal of
Marketing Research, 41
(November), 448-456.
Zhang, Jie and Lakshman
Krishnamurthi (2004),
“Customizing Promotions in
Online Stores,” Marketing
Science, 23 (4), 561-578.
Honors and Awards
Robert H.
Smith School Top 15% Teaching
Award, 2006/2007
University
of Maryland General Research
Board Award, 2007
Marketing
Science Institute Research
Grant, 2002-2003
Procter &
Gamble Marketing Innovation
Research Award, 1998-99
Haring
Doctoral Symposium Faculty
Representative, 2001
AMA-Sheth
Foundation Doctoral Consortium
Fellow, 1998
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