Faculty Profile

Jie Zhang Associate Professor Harvey Sanders Fellow of Retail Management Ph.D., Kellogg Graduate School of Management, Northwestern University Robert H. Smith School of Business 3311 Van Munching Hall University of Maryland College Park, MD 20742 Phone: (301) 405-7899 Fax: (301) 405-0146 E-mail: jiejie@rhsmith.umd.edu Curriculum Vitae

Joined University of Maryland in 2006.

Jie Zhang is Associate Professor of Marketing and the Harvey Sanders Fellow of Retail Management at the Robert H. Smith School of Business at the University of Maryland. She obtained her Ph.D. degree in marketing from the Kellogg Graduate School of Management at Northwestern University. Her general research interest is to apply econometric and statistical models to study consumers’ purchase behavior and response to various promotion programs, and then to design innovative decision support tools for marketers based on these models. She is particularly interested in their applications in the Internet shopping environment. Her recent research projects focus on online promotion customizations and shopping behavior, and various topics that aim at improving decision making for retail management in general. Her research has won the Procter & Gamble Marketing Innovation Research Award and has been sponsored by the Marketing Science Institute. She has published articles in leading marketing and management journals such as Marketing Science, the Journal of Marketing Research, and Management Science. 

Selected Publications

Ailawadi, Kusum L., Jie Zhang, Aradhna Krishna, and Michael W. Kruger (2009), “When Wal-Mart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes,” Journal of Marketing Research, forthcoming.

Zhang, Jie, Michel Wedel, and Rik Pieters (2009), “Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis,” Journal of Marketing Research, 46 (October), forthcoming.

Zhang, Jie and Michel Wedel (2009), “The Effectiveness of Customized Promotions in Online and Offline Stores,” Journal of Marketing Research, 46 (April), 190-206.

Zhang, Jie and Aradhna Krishna (2007), “Brand-Level Effects of Stockkeeping Unit Reductions,” Journal of Marketing Research, 44 (November), 545-559.

Pieters, Rik, Michel Wedel, and Jie Zhang (2007), “Optimal Feature Advertising Design under Competitive Clutter,” Management Science, 53 (11), 1815-1828.

Zhang, Jie (2006), “An Integrated Choice Model Incorporating Alternative Mechanisms for Consumers’ Reactions to In-Store Display and Feature Advertising,” Marketing Science, 25 (3), 278-290.

Wedel, Michel and Jie Zhang (2004), “Analyzing Brand Competition across Subcategories,” Journal of Marketing Research, 41 (November), 448-456.

Zhang, Jie and Lakshman Krishnamurthi (2004), “Customizing Promotions in Online
Stores,” Marketing Science, 23 (4), 561-578.

Honors and Awards

• Harvey Sanders Fellow of Retail Management, Robert H. Smith School of Business, 2008-
• Robert H. Smith School Top 15% Teaching Award, 2006-2007, 2007-2008
• University of Maryland General Research Board Award, 2007
• Marketing Science Institute Research Grant, 2002-2003
• Procter & Gamble Marketing Innovation Research Award, 1998-99
• Haring Doctoral Symposium Faculty Representative, 2001
• AMA-Sheth Foundation Doctoral Consortium Fellow, 1998