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Faculty Profile
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Jie Zhang
Associate Professor of Marketing
& the Harvey Sanders Fellow of
Retail Management
Ph.D., Kellogg School of
Management, Northwestern
University
Robert H. Smith School of
Business
University of Maryland
3311 Van Munching Hall
College Park, MD 20742-1815
Tel: (301) 405-7899
Fax: (301) 405-0146
Email: jiejie@rhsmith.umd.edu
Curriculum Vitae
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Joined University of Maryland
in 2006.
Jie Zhang is Associate
Professor of Marketing and the
Harvey Sanders Fellow of Retail
Management at the Robert H.
Smith School of Business at the
University of Maryland. She
received her Ph.D. in marketing
from the Kellogg School of
Management at Northwestern
University. Her general research
interest is to apply econometric
and statistical models to study
consumers’ purchase behavior and
responses to various promotion
programs, and then to design
innovative decision support
tools for marketers based on
these models. She is
particularly interested in their
applications in the Internet
shopping environment. Her recent
research projects focus on
online promotion customizations
and shopping behavior, and
various topics that aim at
improving decision makings for
retail management in general.
Professor Zhang has published
articles in leading marketing
and management journals such as
Marketing Science, the Journal
of Marketing Research, and
Management Science. Her research
has twice been selected as a
finalist for the Paul Green
Award by the Journal of
Marketing Research, has won the
Procter & Gamble Marketing
Innovation Research Award, the
MSI-ACR “Shopper Marketing”
Research Proposal Competition,
and has been sponsored by the
Marketing Science Institute. She
currently serves on the
Editorial Review Board of the
Journal of Marketing and the
International Journal of
Research in Marketing, and has
won the Outstanding Reviewer
Award by the Journal of
Marketing.
Professor Zhang teaches Retail
Management at the Smith School,
and has won many teaching
awards.
Selected Publications
Zhang, Jie and Els Breugelmans
(2012), “The Impact of an Item-Based
Loyalty Program on Consumer Purchase
Behavior,” Journal of Marketing
Research, 49 (February), 50-65.
Ailawadi, Kusum L., Jie Zhang,
Aradhna Krishna, and Michael W.
Kruger (2010), “When Wal-Mart
Enters: How Incumbent Retailers
React and How This Affects Their
Sales Outcomes,” Journal of
Marketing Research, 47 (August),
577-593.
• Lead article.
• Paul Green Award finalist, for the
best article published in JMR in
2010.
Zhang, Jie, Michel Wedel, and Rik
Pieters (2009), “Sales Effects of
Attention to Feature Advertisements:
A Bayesian Mediation Analysis,”
Journal of Marketing Research, 46
(October), 669-681.
Zhang, Jie and Michel Wedel (2009),
“The Effectiveness of Customized
Promotions in Online and Offline
Stores,” Journal of Marketing
Research, 46 (April), 190-206.
• Paul Green Award finalist, for the
best article published in JMR in
2009.
Zhang, Jie and Aradhna Krishna
(2007), “Brand-Level Effects of
Stockkeeping Unit Reductions,”
Journal of Marketing Research, 44
(November), 545-559.
Pieters, Rik, Michel Wedel, and Jie
Zhang (2007), “Optimal Feature
Advertising Design under Competitive
Clutter,” Management Science, 53
(11), 1815-1828.
Zhang, Jie (2006), “An Integrated
Choice Model Incorporating
Alternative Mechanisms for
Consumers’ Reactions to In-Store
Display and Feature Advertising,”
Marketing Science, 25 (3), 278-290.
Wedel, Michel and Jie Zhang (2004),
“Analyzing Brand Competition across
Subcategories,” Journal of Marketing
Research, 41 (November), 448-456.
Zhang, Jie and Lakshman
Krishnamurthi (2004), “Customizing
Promotions in Online Stores,”
Marketing Science, 23 (4), 561-578.
Honors and Awards
• Krowe Teaching Award, Smith School
of Business, 2011.
• Paul Green Award, finalist,
Journal of Marketing Research, 2011.
• Paul Green Award, finalist,
Journal of Marketing Research, 2010.
• Outstanding Reviewer Award,
Journal of Marketing, 2010.
• Winner, Marketing Science
Institute-ACR “Shopper Marketing”
Research Proposal Competition, 2010.
• Harvey Sanders Faculty Fellowship,
Smith School of Business, 2008-2011.
• Top 15% Teaching Award, Smith
School, 2006-2007, 2007-2008,
2008-2009, 2009-2010, 2010-2011.
• University of Maryland General
Research Board Award, 2007.
• Marketing Science Institute
Research Grant, 2002-2003.
• Procter & Gamble Marketing
Innovation Research Award, 1998-99.
• Haring Doctoral Symposium Faculty
Representative, 2001.
• AMA-Sheth Foundation Doctoral
Consortium Fellow, 1998.
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