|
Faculty Profile
|
Dr. Michel Wedel
PepsiCo Professor of Consumer
Science
Ph.D., University of
Wageningen, Netherlands
Robert H. Smith School of
Business
3303 Van Munching Hall
University of Maryland
College Park, MD 20742
Phone: (301) 405-2162
Fax:
(301) 405-0146
E-mail:
mwedel@rhsmith.umd.edu
Curriculum Vitae
 |
 |
Joined University of Maryland
in 2006.
Michel Wedel is the PepsiCo
Professor of Consumer Science at
the Robert H. Smith School of
Business at the University of
Maryland. His main research
interest is in Consumer Science:
the application of statistical
and econometric methods to
further the understanding of
consumer behavior and to improve
marketing decision making. He
has won the Hendrik Muller
lifetime award for the social
and behavioral sciences awarded
by the Royal Netherlands Academy
of Sciences for “exceptional
achievements in the area of the
behavioral and social sciences,”
and has been elected foreign
correspondent of that Academy.
He has also won the O’Dell best
article award from the Journal
of Marketing Research. He has
written over 150 articles in
peer reviewed journals that were
cited more than 2000 times. He
was ranked first among all
scholars in economics and
business in the Netherlands. He
has supervised 12 PhD students,
serves on the editorial boards
of the Journal of
Classification, Quantitative
Marketing and Economics, and
Journal of Marketing, and is
area editor for Marketing
Science and The Journal of
Marketing Research. He has
published books on Market
Segmentation, Models for
Marketing Decisions and Visual
Marketing. He has consulted for
over 25 different companies in
the nonprofit and profit
sectors, including companies in
market research, consulting,
direct marketing, food,
financial services, automotive,
and telecommunications.
Honors and Awards
-
Hendrik Muller Award from
the Netherlands Royal
Academy for the Sciences for
Outstanding Research in the
Social and Behavioral
Sciences.
-
Ranked 3d (2005), 1st (2006)
and 3d (2007) in
productivity among Academics
in Business and Economics in
the Netherlands [http://center.uvt.nl/top40].
Selected Publications
Sales Effects of Visual Attention to Feature Ads: A
Bayesian Mediation Analysis, Journal of Marketing Research,
forthcoming. J. Zhang, M. Wedel, R. Pieters.
Modeling Unobserved Consideration
Sets for Household Panel Data,
Journal of Marketing Research,
forthcoming. E. van Nierop, R.
Paap, B. Bronnenberg, M. Wedel, P.H.
Franses.
My Mobile Music: An Adaptive Personalization System for Digital Audio Players,
Marketing Science, 2009, forthcoming. Tuck Siong Chung, Roland Rust, Michel
Wedel.
Brand
Extension Strategy Planning:
Empirical Estimation of
Brand-category Personality Fit and
Atypicality, Journal of
Marketing Research, 2008, R.
Batra, P. Lenk, M. Wedel.
The effectiveness of customized promotions in online and offline stores, Journal
of Marketing Research, 2008, forthcoming, J. Zhang, M. Wedel.
Split Questionnaire Design for Massive Surveys, Journal of Marketing Research,
2008, 25(5), 608-617. F. Adiguzel, M. Wedel.
Competitive Brand Salience, Marketing Science, 2008,
27(5) R. Van der Lans, R. Pieters, M. Wedel.
Eye Movement Analysis of Search Effectiveness, Journal of the American Statistical
Association, 2008, 103 (482), 452-461. R. Van der Lans, F.G.M. Pieters, M. Wedel.
Optimal Feature Advertising Under Competitive Clutter, Management Science,
2007, 51 (11) 1815-1828, R. Pieters, M.Wedel, J. Zhang.
Goal Control of Visual Attention to Advertising: The Yarbus Implication, Journal
of Consumer Research, 2007, 34 (August), 224-233. R.Pieters, M.Wedel.
Bayesian Estimation of Circumplex Random Effects Models Subject to Prior Theory
Constrains and Subject-Specific Scale Usage Bias, Psychometrika, 2006, 71(1),
33-56. P. Lenk, M. Wedel, U. Bockenholt.
Improving Online Product Recommendations by Including Nonrated Items, Journal
of Marketing Research, 2006, 43 (August), 355-365. Y. Ying, F. Feinberg, M.
Wedel.
Structural Modeling in Marketing: A Review and Assessment, P.Chintagunta, T.
Erdem, P.E. Rossi, M. Wedel, Marketing Science, 2006, 25 (6), 604-616.
Differentiated Bayesian Conjoint Choice Designs, Journal of Marketing Research,
55, (May), 2005, 210-218, Z. Sandor, M. Wedel.
Attention Capture and Transfer by elements of Advertisements. Journal of Marketing,
68 (2), 2004, 36-50, F.G.M. Pieters, M. Wedel.
Analyzing Brand Competition across Subcategories, Journal of Marketing Research,
41 (4), 2004, 448-456, M. Wedel, J. Zhang.
Identifying Innovators for the Cross Selling of New Products, Management Science,
50 (8), 2004, 1120-1132. W.A. Kamakura, B. Kosslar, M. Wedel.
The Representation of Local and Global Exploration Modes in Eye Movements through
Bayesian Hidden Markov Models. Psychometrika, 68 (4), 2003, 519-542. J. Liechty,
F.G.M. Pieters, M. Wedel. First Discussion Paper in Psychometrika,
with reactions:
The Influence of Moment-to-Moment Pleasantness and Informativeness on Zapping
TV Commercials: A Functional Data and Survival Analysis Approach, Journal of
Marketing Research, 40 (4), 2003, 437-453. J.L.C.M. Woltman Elpers, M. Wedel,
F.G.M. Pieters.
Bayesian prediction in hybrid conjoint analysis, Journal of Marketing Research,
34 (2), 2002, 253-261, F. ter Hofstede, Y.Kim and M. Wedel.
Breaking through the Clutter: Benefits of Advertisement Originality and Familiarity
for Brand Attention and Memory, Management Science, 48 (6), 2002, 765-781.
F.G.M. Pieters, L. Warlop M. Wedel.
Identifying spatial segments in international markets. Marketing Science,
21 (2), 2002, 160-177, F. ter Hofstede, M. Wedel, J.B.E.M. Steenkamp.
Profile Construction in Experimental Choice Designs for Mixed Logit Models,
Marketing Science, 21 (4), 2002, 455-475, Z. Sandor, M. Wedel.
Factor analysis with observed and latent variables in the exponential family,
Psychometrika, 66 (4), 2001, 515-530, M. Wedel, W.A. Kamakura.
Designing Conjoint Choice Experiments Using Managers' Prior Beliefs. Journal
of Marketing Research, 38 (4), 2001, 430-444. Z. Sándor, M. Wedel.
The spatial representation of market information, Marketing Science, 20
(4), 2001, 426-441, W.S. DeSarbo, A. Degeratu, M. Wedel, M.K. Saxton.
Factor Analysis and Missing Data, Journal of Marketing Research, 37 (November),
2000, 490-498, W.A. Kamakura, M. Wedel.
Eye fixations on advertisements and memory for brands: a model and findings.
Marketing Science, 19 (4), 2000, 297-312, M. Wedel, F.G.M. Pieters.
The information content of response latencies in conjoint choice experiments,
Journal of Marketing Research, 37 (3), 2000, 376-382, M.E. Haaijer, W.A.
Kamakura, M. Wedel.
A comparison of multidimensional scaling methods for perceptual mapping, Journal
of Marketing Research, 36 (May), 1999, 277-285, T.H.A. Bijmolt, M. Wedel.
Visual attention to repeated print advertising: a test of scanpath theory,
Journal of Marketing Research, 36 (November) 1999, 424-438, F.G.M. Pieters,
E. Rosbergen, M. Wedel.
A cross-national investigation into the individual and national cultural antecedents
of consumer innovativeness, Journal of Marketing, 63 (2) 1999, 55-69, J.B.E.M.
Steenkamp, F. ter Hofstede, M. Wedel.
*International market segmentation based on consumer-product relations, Journal
of Marketing Research, 36 (February), 1999, 1-17, F. ter Hofstede, J.B.E.M.
Steenkamp, M. Wedel (Lead Article).
*O'Dell Award
Utility Covariances and Context Effects in Conjoint MNP Models, Marketing
Science, 17 (3), 1998, 236-252, M.E. Haaijer, M. Wedel, M. Vriens, T.J. Wansbeek.
Mixtures of (constrained) ultrametric trees. Psychometrika, 63 (4) 1998,
419-443 M. Wedel, W.S. DeSarbo.
Undirected visual attention to advertising, a segment level analysis, Journal
of Consumer Research, 24 (3) 1997, 305-314, E. Rosbergen, F.G.M. Pieters, M.
Wedel.
Statistical data-fusion for cross-tabulation. Journal of Marketing Research,
34 (November) 485-498, 1997, W.A. Kamakura, M. Wedel.
Segmentation methods for metric conjoint analysis: A Monte Carlo comparison,
Journal of Marketing Research, 33 (February), 1996, 73-85, M. Vriens, M.
Wedel, T. Wilms.
Implications for asymmetry , non-proportionality and heterogeneity in brand switching
from piece-wise exponential mixture hazard models, Journal of Marketing Research,
32, (November)1995, 457-462. M. Wedel, W.A. Kamakura, W.S. DeSarbo, E.W. ter Hofstede.
Life-style segmentation with tailored interviewing, Journal of Marketing Research,
32, (August), 1995, 308-317, W.A. Kamadura, M. Wedel.
A clusterwise regression method for simultaneous fuzzy market structuring and
benefit segmentation. Journal of Marketing Research, 28 (November), 1991,
385-397. M. Wedel, J.E.B.M. Steenkamp (Lead article).
Editorships
-
Area Editor, Journal of Marketing Research
-
Area Editor, Marketing Science
-
Editorial Boards: Journal of Classification, Journal of
Marketing and Quantitative Marketing and Economics, Journal of
Consumer Research
|
