Faculty Profile

Dr. Michel Wedel PepsiCo Professor of Consumer Science Ph.D., University of Wageningen, Netherlands Robert H. Smith School of Business 3303 Van Munching Hall University of Maryland College Park, MD 20742 Phone: (301) 405-2162 Fax: (301) 405-0146 E-mail: mwedel@rhsmith.umd.edu Curriculum Vitae

Joined University of Maryland in 2006.

• Michel Wedel is the PepsiCo Professor of Consumer Science at the Robert H. Smith School of Business at the University of Maryland. His main research interest is in Consumer Science: the application of statistical and econometric methods to further the understanding of consumer behavior and to improve marketing decision making. He teaches Models for Marketing decision making for MBA students and Bayesian statistics for Ph.D. students. He is a Fellow of the American Statistical Association, has won the Hendrik Muller lifetime award for the social and behavioral sciences awarded by the Royal Netherlands Academy of Sciences for “exceptional achievements in the area of the behavioral and social sciences,” received the Gilbert A. Churchill award for lifetime achievement in the academic study of marketing research from the American Marketing Association. He has also won the O’Dell best article award from the Journal of Marketing Research. He has written over 160 articles in peer reviewed journals that were cited around 3000 times. He was ranked first among all scholars in economics and business in the Netherlands. He has supervised 16 PhD students. He serves on the editorial boards of the Journal of Classification, Quantitative Marketing and Economics, International Journal of Research in Marketing, Journal of the Academy for Marketing Science, and Journal of Consumer Research, serves on the policy Board of the Journal of Consumer Research, and is area editor for Marketing Science and the Journal of Marketing Research. He has published books on Market Segmentation, Models for Marketing Decisions, and Visual Marketing. He has consulted for over 25 different companies in the nonprofit and profit sectors, including market research, consulting, direct marketing, food and beverages, financial services, automotive, and telecommunications and is on the advisory board of In4mation Insights.
  
  Honors and Awards
  Fellow of the American Statistical Association, 2011
  Hendrik Muller Award for Outstanding Research in the Social and Behavioral Sciences, Netherlands Royal Academy for the Sciences,2005.
  Gilbert A. Churchill award for lifetime achievement in the academic study of marketing research, American Marketing Association, 2008.
  O’Dell award 2004, Journal of Marketing Research, 1999.
  Ranked 1st (2006) in productivity among Academics in Business and Economics in the Netherlands [http://center.uvt.nl/top40].
  
  Selected Publications
  Emotion Induced Engagement in Internet Video Ads, 2011. Journal of Marketing Research, Forthcoming. T.Teixeira, M.Wedel, R. Pieters.
  
  Gist Perception of Advertising: Accumulation of Evidence in a Single Glance, 2011. Marketing Science, Forthcoming. R. Pieters, M. Wedel.
  
  Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing. 2010. Marketing Science, 29 (3), . T. Teixeira, M. Wedel, R. Pieters. (Lead Article).
  
  Raising the BAR: Bias Adjustment of Recognition Tests in Advertising, 2010. Journal of Marketing Research, 47 (3), 387-400. A. Aribarg, R. Pieters, M.Wedel. (Lead Article).
  
  The Stopping Power of Advertising: Measures and Effects of Visual Complexity. 2010. Journal of Marketing, 74 (5), 48-60. R. Pieters, M. Wedel. R. Batra. (Finalist for the MSI/Paul Root Award).
  
  Brand Extension Strategy Planning: Empirical Estimation of Brand-category personality Fit and Atypicality, 2010. Journal of Marketing Research, 47 (2), 335-347. R. Batra, P. Lenk, M.Wedel.
  
  Retrieving Unobserved Consideration Sets from Household Panel Data, 2010. Journal of Marketing Research, 47 (February), 63-74. E. van Nierop, R. Paap, B. Bronnenberg, M.Wedel, P.H. Franses.
  
  A Multi-Index Model for Binary Response Data, 2010, Journal of Business and Economic Statistics, 2010, 28 (1), 67-81. P. Naik, M.Wedel, W.A. Kamakura.
  
  Editorships
  Area Editor: Journal of Marketing Research, Marketing Science
  Editorial Boards: Journal of Classification, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Research, Quantitative Marketing and Economics