Dr. Michael Trusov
Assistant Professor

Ph.D. UCLA, Anderson School of Management

Robert H. Smith School of Business
3454 Van Munching Hall
University of Maryland
College Park, MD 20742

 301.405.5878
301.405.0146
mtrusov@rhsmith.umd.edu

Joined University of Maryland 2007

Michael Trusov is Assistant Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. He received his Ph.D. degree from the Anderson School of Management at UCLA. He also holds a Master's degree in Computer Science and a Master's degree in Business Administration. He is a winner of MSI's Alden Clayton Doctoral Dissertation Competition.

His research interests include Internet and E-Commerce (social networks on the Internet, clickstream analysis, electronic word-of-mouth marketing, eCRM, online recommendation systems, paid search, customer lifetime value assessment), Discrete Choice Modeling, and Data Mining.

Professor Trusov has extensive industry experience. He spent seven years working in the area of software development and IT consulting in the Southern California region, specializing in marketing automation, database management, Internet applications, and e-commerce.

He is teaching Electronic Marketing at University of Maryland.

Curriculum Vitae►