Faculty Profile

Dr. Michael Trusov Assistant Professor Ph.D., UCLA, Anderson School of Management Robert H. Smith School of Business 3454 Van Munching Hall University of Maryland College Park, MD 20742 Phone: (301) 405-5878 Fax: (301) 405-0146 E-mail: mtrusov@rhsmith.umd.edu Curriculum Vitae Web site: www.emodeler.us

Joined University of Maryland in 2007.

Michael Trusov is Assistant Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. He received his Ph.D. degree from the Anderson School of Management at UCLA. He also holds a Master's degree in Computer Science and a Master's degree in Business Administration. He is a winner of MSI's Alden Clayton Doctoral Dissertation Competition.

His research interests include Internet and E-Commerce (social networks on the Internet, clickstream analysis, electronic word-of-mouth marketing, eCRM, online recommendation systems, paid search, consumer-generated media), Discrete Choice Modeling, Eye-tracking and Data Mining.

Professor Trusov has extensive industry experience. He spent seven years working in the area of software development and IT consulting in the Southern California region, specializing in marketing automation, database management, Internet applications, and e-commerce.

He is teaching Electronic Marketing at University of Maryland.

Selected Publications

Trusov, Michael, Anand Bodapati, and Randolph E. Bucklin (2009), "Determining Influential Users in Internet Social Networks," Journal of Marketing Research, forthcoming.

Trusov, Michael, Randolph E. Bucklin and Koen Pauwels (2009), "Estimating the Dynamic Effects of Online Word-of-Mouth on Member Growth of a Social Network Site," Journal of Marketing, Vol. 73 (September 2009), 90–102.