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Faculty Profile
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Dr. Michael
Trusov
Assistant Professor
Ph.D., UCLA, Anderson
School of Management
Robert H. Smith School of
Business
3454 Van Munching Hall
University of Maryland
College Park, MD 20742
Phone:
(301) 405-5878
Fax:
(301) 405-0146
E-mail:
mtrusov@rhsmith.umd.edu
Curriculum Vitae

Web site:
www.emodeler.us
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Joined University of Maryland in
2007.
Michael Trusov is Assistant
Professor of Marketing at the Robert
H. Smith School of Business at the
University of Maryland. He received
his Ph.D. degree from the Anderson
School of Management at UCLA. He
also holds a Master's degree in
Computer Science and a Master's
degree in Business Administration.
His research interests include
Internet Marketing (social media
marketing, search engine marketing,
social networks, clickstream
analysis, electronic word-of-mouth
marketing, e-commerce,
recommendation systems,
consumer-generated content), Text
Analysis, Eye-tracking and Data
Mining. Professor Trusov has extensive
industry experience. He spent seven
years working in the area of
software development and IT
consulting in the Southern
California region, specializing in
marketing automation, database
management, Internet applications,
and e-commerce.
He is teaching
Internet and Social Media Marketing
at the University of Maryland. Honors and
Awards
- MSI Young
Scholar, 2013
- Winner, SMA
Emerging Scholar
Award, 2011
- Winner, Donald
R. Lehmann Award,
2011
- Finalist, IJRM
Best Paper Award,
2011
- Winner, Paul E.
Green Award, 2011
- Top 15% Teaching
Award, Robert H.
Smith School of
Business, 2010
-
Winner, Emerald
Management Reviews
Citation of
Excellence Award,
2010
- Runner-up,
MSI/H. Paul Root Award, 2009
- Finalist, Harold H. Maynard Award,
2009
- Winner, MSI's Alden Clayton Doctoral
Dissertation Competition, 2006
Selected
Publications Trusov, Michael, Randolph E. Bucklin
and Koen Pauwels (2009), "Estimating
the Dynamic Effects of Online
Word-of-Mouth on Member Growth of a
Social Network Site," Journal of
Marketing, Vol. 73 (September 2009),
90–102.
Trusov,
Michael, Anand Bodapati, and
Randolph E. Bucklin (2010),
"Determining Influential Users in
Internet Social Networks," Journal
of Marketing Research, Vol. 47 (4),
643-658. Decker, Reinhold and
Michael Trusov (2010), "Estimating
Aggregate Consumer Preferences from
Online Product Reviews,"
International Journal of Research in
Marketing, Vol. 27 (4),
293-307.
Moe, Wendy W. and Michael Trusov
(2011), "The Value of Social
Dynamics in Online Product Ratings
Forums," Journal of Marketing
Research, forthcoming.
Rutz, Oliver, Michael Trusov and
Randolph E. Bucklin (2011),
"Modeling Indirect Effects of Paid
Search Advertising: Which Keywords
Lead to More Future Visits?"
Marketing Science, forthcoming.
Rutz, Oliver and Michael Trusov
(2011), "Zooming In on Paid Search
Ads - A Consumer-level Model
Calibrated on Aggregated Data,"
Marketing Science, forthcoming.
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