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Faculty Profile
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Dr. Michael
Trusov
Assistant Professor
Ph.D., UCLA, Anderson
School of Management
Robert H. Smith School of
Business
3454 Van Munching Hall
University of Maryland
College Park, MD 20742
Phone:
(301) 405-5878
Fax:
(301) 405-0146
E-mail:
mtrusov@rhsmith.umd.edu
Curriculum Vitae

Web site:
www.emodeler.us
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Joined University of Maryland in
2007.
Michael Trusov is Assistant
Professor of Marketing at the Robert
H. Smith School of Business at the
University of Maryland. He received
his Ph.D. degree from the Anderson
School of Management at UCLA. He
also holds a Master's degree in
Computer Science and a Master's
degree in Business Administration.
He is a winner of MSI's Alden
Clayton Doctoral Dissertation
Competition.
His research interests include
Internet and E-Commerce (social
networks on the Internet,
clickstream analysis, electronic
word-of-mouth marketing, eCRM,
online recommendation systems, paid
search, consumer-generated media),
Discrete Choice Modeling,
Eye-tracking and Data Mining.
Professor Trusov has extensive
industry experience. He spent seven
years working in the area of
software development and IT
consulting in the Southern
California region, specializing in
marketing automation, database
management, Internet applications,
and e-commerce.
He is teaching
Electronic Marketing at
University of Maryland.
Selected
Publications Trusov,
Michael, Anand Bodapati, and
Randolph E. Bucklin (2009),
"Determining Influential Users in
Internet Social Networks," Journal
of Marketing Research, forthcoming.
Trusov, Michael, Randolph E. Bucklin
and Koen Pauwels (2009), "Estimating
the Dynamic Effects of Online
Word-of-Mouth on Member Growth of a
Social Network Site," Journal of
Marketing, Vol. 73 (September 2009),
90–102.
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