Faculty Profile

Dr. Michael Trusov
Assistant Professor

Ph.D., UCLA, Anderson School of Management

Robert H. Smith School of Business
3454 Van Munching Hall
University of Maryland
College Park, MD 20742
Phone: (301) 405-5878
Fax: (301) 405-0146
E-mail: mtrusov@rhsmith.umd.edu
Curriculum Vitae
Web site: www.emodeler.us

Michael Trusov

Joined University of Maryland in 2007.

Michael Trusov is Assistant Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. He received his Ph.D. degree from the Anderson School of Management at UCLA. He also holds a Master's degree in Computer Science and a Master's degree in Business Administration.

His research interests include Internet Marketing (social media marketing, search engine marketing, social networks, clickstream analysis, electronic word-of-mouth marketing, e-commerce, recommendation systems, consumer-generated content), Text Analysis, Eye-tracking and Data Mining.

Professor Trusov has extensive industry experience. He spent seven years working in the area of software development and IT consulting in the Southern California region, specializing in marketing automation, database management, Internet applications, and e-commerce.

He is teaching Internet and Social Media Marketing at the University of Maryland.

Honors and Awards

  • MSI Young Scholar, 2013
  • Winner, SMA Emerging Scholar Award, 2011
  • Winner, Donald R. Lehmann Award, 2011
  • Finalist, IJRM Best Paper Award, 2011
  • Winner, Paul E. Green Award, 2011
  • Top 15% Teaching Award, Robert H. Smith School of Business, 2010
  • Winner, Emerald Management Reviews Citation of Excellence Award, 2010
  • Runner-up, MSI/H. Paul Root Award, 2009
  • Finalist, Harold H. Maynard Award, 2009
  • Winner, MSI's Alden Clayton Doctoral Dissertation Competition, 2006

Selected Publications

Trusov, Michael, Randolph E. Bucklin and Koen Pauwels (2009), "Estimating the Dynamic Effects of Online Word-of-Mouth on Member Growth of a Social Network Site," Journal of Marketing, Vol. 73 (September 2009), 90–102.

Trusov, Michael, Anand Bodapati, and Randolph E. Bucklin (2010), "Determining Influential Users in Internet Social Networks," Journal of Marketing Research, Vol. 47 (4), 643-658.

Decker, Reinhold and Michael Trusov (2010), "Estimating Aggregate Consumer Preferences from Online Product Reviews," International Journal of Research in Marketing, Vol. 27 (4), 293-307.

Moe, Wendy W. and Michael Trusov (2011), "The Value of Social Dynamics in Online Product Ratings Forums," Journal of Marketing Research, forthcoming.

Rutz, Oliver, Michael Trusov and Randolph E. Bucklin (2011), "Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?" Marketing Science, forthcoming.

Rutz, Oliver and Michael Trusov (2011), "Zooming In on Paid Search Ads - A Consumer-level Model Calibrated on Aggregated Data," Marketing Science, forthcoming.