Ralph J. Tyser Professor
and Consumer Psychology
Ph.D. University of
Robert H. Smith School of
3453 Van Munching Hall
University of Maryland
College Park, MD 20742
Joined University of Maryland
Joydeep Srivastava is the
Ralph J. Tyser Professor of
Marketing and Consumer
Psychology at the Robert H.
Smith School of Business at the
University of Maryland. He holds
a Ph. D. degree from the
University of Arizona. Broadly,
he is interested in managerial
and consumer decision making. He
examines issues in bargaining
and auctions, strategy variables
such as warranties and
pricing, and the psychology of
money. His recent work examines
bargaining in marketing
distribution channels, consumer
reactions to partitioned prices,
people’s valuation of products
in foreign currencies, and
people’s spending and saving
decisions as a function of
payment mode (e.g., credit card
versus cash) and denomination of
money. He has published articles
in the leading journals in
marketing and related fields
including Journal of Consumer
Psychology, Journal of Consumer
Research, Journal of
Applied, Journal of Marketing
Research, Journal of Retailing,
Marketing Science, Marketing
Letters, and Organizational
Behavior and Human Decision
Honors & Awards
Srivastava, Joydeep and Dipankar Chakravarti
(2011), “Price Presentation Effects in
Purchases Involving Trade-Ins,” forthcoming in Journal of Marketing Research.
Hamilton, Rebecca, Joydeep Srivastava, and Ajay Abraham (2010), “When Should You
Nickel and Dime Your Customers?” Sloan Management Review, 52 (Fall), 59-67.
Oza, Shweta S., Joydeep Srivastava, and Nevena T. Koukova (2010), “How Suspicion
Mitigates the Effect of Influence Tactics,” Organizational Behavior and Human
Decision Processes, 112 (May), 1-10.
Raghubir, Priya and Joydeep Srivastava (2009), “The Denomination Effect,”
Consumer Research, 36 (December), 701-713.
Srivastava, Joydeep, Francine Espinoza, and Alexander Fedorikhin (2009),
and Decoupling of Unfairness and Anger in Ultimatum Bargaining,” Journal of
Behavioral Decision Making, 22 (December), 475-489.
Srivastava, Joydeep and Dipankar Chakravarti (2009), “Channel Negotiations with
Information Asymmetries: Contingent Influences of Communication and
Trustworthiness Reputations,” Journal of Marketing Research, 64 (August),
Raghubir, Priya and Joydeep Srivastava (2008), “Monopoly Money: The Effect of
Payment Coupling and Form on Spending Behavior,” Journal of Experimental
Psychology: Applied, 14 (3), 213-225.
Hamilton, Rebecca and Joydeep Srivastava (2008), “When 2+2 is Not the Same as
Variations in Price Sensitivity Across Components of Partitioned Prices,”
Journal of Marketing Research, 45 (4), 450-461.
Srivastava, Joydeep and Shweta Oza (2006), “Effect of Response Time on
Bargaining Outcomes,” Journal of Consumer Research, 33 (2), 266-272.
Valenzuela, Ana, Joydeep Srivastava, and Seonsu Lee (2005), “The Role of
Cultural Orientation in Bargaining under Incomplete Information: Differences in
Attributions,” Organizational Behavior and Human Decision Processes, 96 (1),
Lurie, Nicholas H. and Joydeep Srivastava (2005), “Price-Matching Guarantees and
Consumer Evaluations of Price Information,” Journal of Consumer Psychology, 15
Srivastava, Joydeep and Nicholas Lurie (2004), “Price-Matching Guarantees as
Signals of Low Store Prices: Survey and Experimental Evidence,” Journal of
80 (2), 117-128.
Raghubir, Priya and Joydeep Srivastava (2002), “Effect of Face Value on Product
Valuation in Foreign Currencies,” Journal of Consumer Research, 29 (3), 335-347.
Srivastava, Joydeep and Priya Raghubir (2002), “Debiasing Using Decomposition:
The Case of Memory-Based Credit Card Expense Estimates,” Journal of
Consumer Psychology, 12 (3), 253-264.
Chakravarti, Dipankar, Rajan Krish, Pallab Paul, and Joydeep Srivastava (2002),
“Partitioned Presentation of Multi-Component Bundle Prices: Evaluation, Choice,
and Underlying Processing Effects,” Journal of Consumer Psychology, 12 (3),
Srivastava, Joydeep and Nicholas Lurie (2001), “A Consumer Perspective on Price-
Matching Refund Policies: Effect on Price Perceptions and Search Behavior,”
Journal of Consumer Research, 28 (2), 296-307.
Srivastava, Joydeep (2001), “The Role of Inferences in Sequential Bargaining
with Incomplete Information: Some Experimental Evidence,” Organizational
Behavior and Human Decision Processes, 85 (1), 166-187.
Purohit, Devavrat and Joydeep Srivastava (2001), “Effect of Manufacturer
Retailer Reputation, and Product Warranty on Consumer Judgments of Product
Quality: A Cue Diagnosticity Framework,” Journal of Consumer Psychology, 10 (3),
Jain, Sanjay and Joydeep Srivastava (2000), “An Experimental and Theoretical
of Price-Matching Refund Policies,” Journal of Marketing Research, 37 (3),
Srivastava, Joydeep, Dipankar Chakravarti, and Amnon Rapoport (2000), “Price and
Margin Negotiations in Marketing Channels: An Experimental Study of Sequential
Bargaining Under One-sided Uncertainty and Opportunity Cost of Delay,” Marketing
Science, 19 (2), 163-184.
Connolly, Terry and Joydeep Srivastava (1995), “Cues and Components in
Evaluation,” Organizational Behavior and Human Decision Processes, 64 (2),
Srivastava, Joydeep, Terry Connolly, and Lee Roy Beach (1995), “Do Ranks
Comparison of Alternative Weighting Approaches in Value Elicitation,”
Organizational Behavior and Human Decision Processes, 63 (1), 112-116.