Faculty Profile

Dr. Rebecca Ratner Associate Professor Ph.D. Princeton University Robert H. Smith School of Business 3307 Van Munching Hall University of Maryland College Park, MD 20742 Phone: (301) 405-2175 Fax: (301) 405-0146 E-mail: rratner@rhsmith.umd.edu Curriculum Vitae

Joined University of Maryland in 2006.

Professor Ratner received a Ph.D. in social psychology and incorporates consumer psychology principles in her research and teaching. Her research explores factors underlying suboptimal consumer decision making and focuses on variety seeking, affective forecasting, and the influence of social norms. Her research has appeared in leading marketing, psychology, and decision-making journals, including Journal of Consumer Research, Journal of Personality and Social Psychology, Journal of Experimental Psychology, and Organizational Behavior and Human Decision Processes. Professor Ratner has taught courses on marketing management, marketing research, and consumer behavior to MBA students, undergraduate students, and executives. She currently serves on the editorial board of Journal of Marketing Research and is associate editor for Journal of Consumer Research.

Honors & Awards

Allen J. Krowe Award for Teaching Excellence, Robert H. Smith School of Business, 2010

Top 15% Teaching Award, Robert H. Smith School of Business, 2007 - 2009

Best Paper Award (Most Influential Paper in Conflict Management from 1998 – 2001, Academy of Management), 2006

University of Chicago James M. Kilts Center for Marketing, Visiting Faculty Fellow, 2004

Edward M. O’Herron, Jr. Distinguished Faculty Scholar (awarded for outstanding teaching at Kenan-Flagler Business School), 2003-2004

Marketing Science Institute Young Scholar, 2003

University of North Carolina at Chapel Hill Junior Faculty Development Award, 2002

Best Teaching in Undergraduate Program (Weatherspoon Award for Excellence in Teaching at Kenan-Flagler Business School), 2001

Selected Publications

 Ratner, R.K., Zauberman, G.Z., & Kim, B.K. (2008), "Memories as Assets: Strategic Memory Protection in Choice over Time," Journal of Consumer Research, lead article, published online September 2008, in print February 2009, 35, 715-728.

 Fox, C.R., Ratner, R.K., & Lieb, D. (2005). "How Subjective Grouping of Options Influences Choice and Allocation: Diversification Bias and the Phenomenon of Partition Dependence," Journal of Experimental Psychology: General, 134 (4), 538-551.

Ratner, R.K., & Herbst, K.C. (2005). "When Good Decisions Have Bad Outcomes: The Impact of Affect on Switching Behavior," Organizational Behavior and Human Decision Processes, 96 (1), 23-37

Novemsky, N., & Ratner, R.K. (2003). "The Time Course and Impact of Consumers' Erroneous Beliefs about Hedonic Contrast Effects." Journal of Consumer Research, 29, 507-516.

Ratner, R.K., & Kahn, B.K. (2002). "The Impact of Private versus Public Consumption on Variety-Seeking Behavior." Journal of Consumer Research, 29, 246-257.

Ratner, R.K. & Miller, D.T. (2001) (Lead Article). "The Norm of Self-Interest and Its Effects on Social Action," Journal of Personality and Social Psychology, 81, 5-16.

Ratner, R.K., Kahn, B.E., & Kahneman, D. (1999). "Choosing Less-Preferred Experiences for the Sake of Variety." Journal of Consumer Research, 26, 1-15 (Lead article).

Miller, D.T., & Ratner, R.K. (1998). "The Disparity Between the Actual and Assumed Power of Self-Interest." Journal of Personality and Social Psychology, 74, 53-62.