Faculty Profile

Dr. Wendy W. Moe Associate Professor Academic Director, MS in Marketing Analytics Ph.D., Wharton School of Business, University of Pennsylvania Robert H. Smith School of Business 3469 Van Munching Hall University of Maryland College Park, MD 20742 Phone: (301) 405-9187 Fax: (301) 405-0146 fax E-mail: wmoe@rhsmith.umd.edu Personal Web site Curriculum Vitae

Joined University of Maryland in 2004.

Wendy Moe is an Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. In 2012 she was appointed Academic Director of the new MS in Marketing Analytics program.  Professor Moe is an expert in the area of online behavior and early sales forecasting. Her research has focused on developing statistical methods and models for Internet clickstream data, online social media/user-generated content and entertainment sales (e.g., sales of music, event tickets, etc).
 
Professor Moe’s research has appeared in numerous leading journals.  She serves on the editorial boards for Journal of Marketing and Journal of Interactive Marketing and has been recognized by the American Marketing Association as the Emergent Female Scholar and Mentor in the field of marketing with the 2010 Erin Anderson Award.
 
Professor Moe served on the Academic Assessment Panel for the U.S. Census Bureau and assisted in the development of the 2010 Census Communications campaign.  She has also worked with several firms to develop and implement state-of-the-art statistical models in the context of web analytics and product forecasting.
 
Professor Moe earned her Ph.D., MS and BS from the Wharton School at the University of Pennsylvania and has her MBA from Georgetown University.

Selected Publications

Moe, Wendy W. and Michael Trusov (2011), “Measuring the Value of Social Dynamics in
Online Product Forums,” Journal of Marketing Research, forthcoming.

Moe, Wendy W. and Sha Yang (2009), “The Impact of a New Competitive Entry on an Incumbent’s Customer Base,” Journal of Marketing, 73(1), 34-44.

Moe, Wendy (2006), "An Empirical Two-Stage Choice Model with Decision Rules Applied to Internet Clickstream Data," Journal of Marketing Research, 43 (4), 680-692.

Johnson, Eric J., Wendy W. Moe, Peter S. Fader, Steven Bellman, and Jerry Lohse (2004), "On the Depth and Dynamics of World Wide Web Shopping Behavior," Management Science, 50 (3), 299-308 (featured article).

Moe, Wendy W. and Peter S. Fader (2004), "Dynamic Conversion Behavior at e-Commerce Sites," Management Science, 50 (3), 326-335.

Moe, Wendy W. and Peter S. Fader (2002), "Using Advance Purchase Orders to Forecast New Product Sales," Marketing Science, 21(3), 347-364.

Moe, Wendy W. and Peter S. Fader (2001), "Modeling Hedonic Portfolio Products: A Joint Segmentation Analysis of Music CD Sales," Journal of Marketing Research, 38(3), 376-385.