Faculty Profile

Dr. Wendy W. Moe Associate Professor Ph.D., Wharton School of Business, University of Pennsylvania Robert H. Smith School of Business 3469 Van Munching Hall University of Maryland College Park, MD 20742 Phone: (301) 405-9187 Fax: (301) 405-0146 fax E-mail: wmoe@rhsmith.umd.edu Personal Web site Curriculum Vitae

Joined University of Maryland in 2004.

Wendy Moe is an Associate Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. Her research interests lie in modeling online consumer shopping behavior and early sales forecasting. Some of her previous work has focused on developing statistical methods and models for internet clickstream data. Professor Moe has also developed several early forecasting models that can predict the sales of entertainment products early in their lifecycles and, in some cases, even before the actual launch of the product.  Her current research focuses on technology enabled measures of early product success and examines online product reviews and search engine activity as predictors of future sales.

Professor Moe’s research has appeared in Marketing Science, Journal of Marketing Research, Management Science, Journal of Marketing, Journal of Interactive Marketing, Journal of Consumer Psychology, and Journal of Public Policy and Marketing.

Selected Publications

Moe, Wendy W. and Sha Yang (2009), “The Impact of a New Competitive Entry on an Incumbent’s Customer Base,” Journal of Marketing, 73(1), 34-44.

Moe, Wendy (2006), "An Empirical Two-Stage Choice Model with Decision Rules Applied to Internet Clickstream Data," Journal of Marketing Research, 43 (4), 680-692.

Johnson, Eric J., Wendy W. Moe, Peter S. Fader, Steven Bellman, and Jerry Lohse (2004), "On the Depth and Dynamics of World Wide Web Shopping Behavior," Management Science, 50 (3), 299-308 (featured article).

Moe, Wendy W. and Peter S. Fader (2004), "Dynamic Conversion Behavior at e-Commerce Sites," Management Science, 50 (3), 326-335.

Moe, Wendy W. and Peter S. Fader (2002), "Using Advance Purchase Orders to Forecast New Product Sales," Marketing Science, 21(3), 347-364.

Moe, Wendy W. and Peter S. Fader (2001), "Modeling Hedonic Portfolio Products: A Joint Segmentation Analysis of Music CD Sales," Journal of Marketing Research, 38(3), 376-385.