Faculty Profile

Liye Ma Assistant Professor   Ph.D., Carnegie Mellon University   Robert H. Smith School of Business 3323 Van Munching Hall University of Maryland College Park, Maryland  20742-1815 Phone: 301-405-8982 Fax: 301-405-0146 E-mail: liyema@rhsmith.umd.edu Curriculum Vitae

Joined University of Maryland in 2011.

Liye Ma teaches the undergraduate Marketing Research Methods course. His research focuses on issues at the intersection of marketing and technology, with the current emphasis on Internet and Social Media. His work has been published at Marketing Science. He joined the Marketing Department in Fall 2011 after obtaining the PhD degree from the Tepper School of Business at Carnegie Mellon University. 

Selected Publications

Kinshuk Jerath, Liye Ma, Young-Hoon Park and Kannan Srinivasan, (2011), “A ‘Position Paradox’ in Sponsored Search Auctions,” Marketing Science, 30(4), 612-627.