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Joined University of Maryland
2006
Amna Kirmani is
Professor of Marketing at the
Robert H. Smith School of
Business at the University of
Maryland. Her research interests
include consumers’ inferences of
product quality from marketing
signals, consumers’ use of
persuasion knowledge, and
branding. Her work has been
published in several journals,
including the Journal of
Consumer Research,
Journal of Marketing Research,
Journal of Marketing, and
Journal of Consumer Psychology.
Her papers have won the Paul
Green Award in the Journal of
Marketing Research, the
Maynard Award in the Journal
of Marketing, and the Best
Paper Award in the Journal of
Advertising. She serves on
the Editorial Board of the
Journal of Marketing, the
Journal of Marketing
Research, the Journal of
Consumer Psychology, and the
Journal of Interactive
Marketing.
Curriculum Vitae►
Selected
Publications
Kirmani, Amna and Juliet Zhu
(2007), "Vigilant Against
Manipulation: The Effects
of Regulatory Focus on the Use
of Persuasion Knowledge, "
Journal of Marketing Research,
XLIV, 688-701.
Kirmani, Amna and Meg Campbell
(2004), "Goal Seeker and
Persuasion Sentry: How Consumer
Targets Respond to Interpersonal
Marketing Persuasion," Journal
of Consumer Research, 31
(3).20
Dillon, William R., Thomas J.
Madden, Amna Kirmani and Soumen
Mukherjee (2001), “Understanding
What’s in a Brand Rating: A
Model for Assessing Brand and
Attitude Effects and Their
Relationship to Brand Equity,”
Journal of Marketing Research,
November.
*Won the Paul
Green Award.
Campbell, Margaret and A.
Kirmani (2000), "Consumers' Use
of Persuasion Knowledge: The
Effects of Accessibility and
Cognitive Capacity on
Perceptions of an Influence
Agent," Journal of Consumer
Research, 27 (1), 69-83.
Kirmani, Amna and Akshay R.
Rao (2000) "No Pain, No Gain: A
Critical Review of the
Literature on Signaling
Unobservable Product Quality,"
Journal of Marketing, 64
(2), 66-79.
*Won the Maynard
Award.
Kirmani, Amna, Sanjay Sood
and Sheri Bridges (1999), "The
Ownership Effect in Consumer
Responses to Brand Line
Stretches," Journal of
Marketing, 63 (1),
88-101.
Boulding, William and Amna
Kirmani (1993), "A Consumer-Side
Experimental Examination of
Signalling Theory," The
Journal of Consumer Research,(20)
1, 111-123.
Kirmani, Amna (1990), "The
Effect of Perceived Advertising
Costs on Brand Perceptions," The
Journal of Consumer Research,
17(September), 160-171.
Kirmani, Amna and Peter
Wright (1989), "Money Talks:
Perceived Advertising Expense
and Expected Product Quality,"
The Journal of Consumer
Research, 16 (December),
344-353.
Editorial Boards
-
Journal of Marketing
Research
-
Journal of Marketing
-
Journal of Consumer Psychology
-
Journal of Interactive Marketing
Honors & Awards
- Journal of Marketing
Research, Paul Green Award,
2002
- Journal of Marketing,
Maynard Award 2000
- Journal of Advertising,
Best Paper Award, 1997
- Faculty Research
Excellence Award, Cox School
of Business, 2000
- AMA Doctoral
Dissertation Competition,
Honorable Mention, 1989
- AMA Doctoral Consortium
Fellow, 1987
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