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Joined University of Maryland
1995.
P. K. Kannan is
Associate Professor of Marketing
at the Robert H. Smith School of
Business at the University of
Maryland. He is the Director for
the Center of Excellence in
Service. His current research
stream focuses on new
product/service development,
design and pricing digital
products and product lines,
marketing and product
development on the Internet,
e-service, and customer
relationship management (CRM)
and customer loyalty. He has
received several grants from
National Science Foundation
(NSF), Mellon Foundation, SAIC,
and PricewaterhouseCoopers for
his work in this area and
research papers have been
published in Marketing Science,
Management Science, Journal of
Marketing Research, and
Communications of the ACM. His
research has also won the
prestigious John Little Best
Paper Award (2008) and the
INFORMS Society for Marketing
Science Practice Prize Award
(2007). Dr. Kannan was a
panelist in the NSF Workshop on
Research Priorities in
e-Commerce (1998) and a Fellow
of the AMA Consortium on
e-Commerce (2001).
Dr. Kannan serves on the
editorial boards of the
Marketing Science, Journal of
Marketing, Journal of the
Academy of Marketing Science,
Journal of Service Research, and
International Journal of
Electronic Commerce. Dr. Kannan
has served as the Chair for the
American Marketing Association
SIG on Marketing Research.
His teaching interests
include customer relationship
management, new product
development, Internet retailing
and pricing and marketing
models/research. He has taught
these courses in executive
programs for Black & Decker,
Home Depot, ARINC, McCormick,
and Northrup Grumman. He has
corporate experience with Tata
Engineering and Ingersoll-Rand
and has consulted for companies
such as Frito-Lay, Pepsi Co,
Giant Food, Black and Decker,
SAIC, Fannie Mae, and IBM.
Curriculum Vitae►
Honors and Awards
• Winner,
John D. C. Little Award for the
Best Paper in Marketing Science,
Management Science for year
2007, for the paper “New Product
Development under Channel
Acceptance” (with Lan Luo and
Brian Ratchford)
• Winner,
INFORMS Society in Marketing
Science Practice Prize Award for
2007 for the paper, “Pricing
Digital Content Product Lines: A
Model and Application for the
National Academies Press,”
(Sanjay Jain and Barbara Kline
Pope).
• Safeway Fellow,
The Robert H. Smith School of
Business, University of
Maryland, 1999 – 2004
• Allan J. Krowe Award
for Teaching Excellence,
May 2001.
• NSF Grants,
2007-2010, 2002-2005.
Selected Publications
Lan Luo, P.
K. Kannan, and Brian Ratchford
(2008), “Incorporating
Subjective Characteristics in
Product Design and Evaluations,”
Journal of Marketing Research,
Vol. 45 Issue 2, p182-194.
Lan Luo, P.
K. Kannan, and Brian Ratchford
(2007), “New Product Development
under Channel Acceptance,” Marketing Science, Lead
Article, Vol. 26, No. 2,
p.149-163.
Jank,
Wolfgang and P. K. Kannan
(2005), "Understanding
Geographical Markets of Online
Firms using Spatial Models of
Customer Choice," Marketing
Science, Vol. 24, No. 4 (Fall),
p. 623-634.
Jain,
Sanjay and P. K. Kannan, (2002),
"Pricing of Information Products
on Online Servers: Issues,
Models, and Analysis," Management Science, Vol. 48, No.
9, September, pp. 1123-1143.
Kannan, P.
K. and Susan Sanchez, (1994),
"Competitive Market Structures:
A Subset Selection Analysis,"
Management Science, Vol. 40,
No.11, pp. 1484-1499.
McCarthy,
Patrick , P. K. Kannan, R.
Chandrasekharan, and Gordon
Wright, (1992), "Estimating
Loyalty and Switching with an
Application to the Automobile
Market," Management Science,
Vol. 38, No. 10 (October), pp.
1371-1394.
Kannan, P.
K. and Gordon P. Wright, (1991),
"On Testing Competitive Market
Structures", Marketing Science,
Vol. 10, No. 4, pp. 338-347.
Kannan, P.
K. and Gordon P. Wright, (1991),
"Modeling and Testing Structured
Markets: A Nested Logit
Approach", Marketing Science,
Vol. 10, No. 1 (Winter), pp. 58-82.
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