Dr. Yogesh Joshi
Ph.D. University of
Pennsylvania, The Wharton School
Robert H. Smith School of
3301 Van Munching Hall
University of Maryland
College Park, MD 20742
Personal Web site
Joined University of Maryland
Yogesh Joshi is an assistant
professor of Marketing at the Robert
H. Smith School of Business at the
University of Maryland. He holds a
PhD in Marketing from the Wharton
School of the University of
Pennsylvania, and a SM in
engineering from the Massachusetts
Institute of Technology. His
research focuses on competitive
marketing strategies, market entry,
optimal product portfolios, brand
extensions, diffusion, and
innovation. His research has been
published in Marketing Science
and Management Science. His
prior industry experience includes
work as a strategy consultant on
issues related to marketing,
operations and technology. He
teaches a course on customer centric
innovation in the MBA and
undergraduate programs, and on
mathematical models in marketing in
the PhD program.
Yogesh V., David J. Reibstein, Z.
John Zhang. 2009. Optimal Entry
Timing in Markets with Social
Influence. Management Science
Musalem, Andres, Yogesh V. Joshi.
2009. How Much Should You Invest in
Each Customer Relationship? A
Competitive Strategic Approach.
Marketing Science 28(3)
Yuxin, Yogesh V. Joshi, Jagmohan S.
Raju, Z. John Zhang. 2009. A Theory
of Combative Advertising.
Marketing Science 28(1) 1-19.
Bulte, Christophe, Yogesh V. Joshi.
2007. New Product Diffusion with
Independents and Imitators.
Marketing Science 26(3)