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Joined University of Maryland
1999.
Judy K. Frels is the
Senior Director of Custom
Programs in the MBA office at the Robert H. Smith
School of Business at the
University of Maryland. Her
research focuses on the
marketing of high-technology
products, competitive strategies
in network markets, consumers’
ability to cope with technology,
and consumer switching costs.
She uses both traditional survey
methodology as well as
computerized agent-based
simulations. Her research has
been published in the Journal of
Marketing and Journal of the
Academy of Marketing Science.
She teaches Marketing of High
Technology Products and
Marketing Strategy in the M.B.A.
program, the E.M.B.A. program
and in non-degree executive
education programs. Prior to
obtaining her Ph.D., Frels spent
ten years developing operating
systems and compilers, as well
as managing and marketing other
software and hardware products
both at IBM and at smaller
firms. She has consulted with
several firms including W. R.
Grace, Microstrategy, SAIC,
Imation, Bay Networks,
Input-Output, Inc., and the
University of Arkansas for
Medical Sciences.
Curriculum Vitae►
Honors and Awards
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2007 Best Living Case Award
for “BMW” Living Case
awarded by Graduate School
of Business Administration,
Zurich
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2004-2005
Teaching Enhancement
Committee Award Recipient,
Smith School
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2004-2005 Krowe /
Legg Mason Award Winner
Selected Publications
Frels, Judy, Tasadduq
Shervani and Rajendra K.
Srivastava, (2003), "The
Integrated Networks Model:
Explaining Resource Allocation
in Network Markets," Journal
of Marketing, January 29-45.
Frels, Judy, Thomas A.
Burnham and Vijay Mahajanand,
(2003), "Consumer Switching
Costs: A Typology, Antecedents,
and Consequences," Journal of
the Academy of Marketing Science,
Spring.
Won the Sheth Foundation Best
Paper Award for Volume 31 (2003)
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