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Faculty Profile
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Dr. Rosellina Ferraro
Assistant Professor
Ph.D., Fuqua School of
Business, Duke University
Robert H. Smith School of
Business
3309 Van Munching Hall
University of Maryland
College Park, MD 20742
Phone:
(301) 405-9664
Fax: (301) 405-0146
E-mail:
rferraro@rhsmith.umd.edu
Curriculum Vitae
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Joined University of Maryland
in
2005.
Professor Ferraro received her
Ph.D. in Marketing from the
Fuqua School of Business at Duke
University in 2005. Her research
focuses on consumer behavior,
and specifically, the effects of
nonconscious social influence on
choice and preference and the
effects of external threats on
consumption behavior. Her work
has been published in the
Journal of Consumer Research
and Journal of Marketing.
She has presented research
papers at the Association of
Consumer Research and the
Society for Consumer Psychology
conferences. She teaches
consumer behavior in the
undergraduate and MBA programs
and information processing in
the PhD program.
Honors and Awards
- MSI Young Scholar, 2011.
- Honorable Mention for the
2009 Ferber Award for her paper
"The Power of Strangers: The
Effect of Incidental
Consumer-Brand Encounters on
Brand Choice," The award
is given to the best
interdisciplinary dissertation
article published in the latest
volume of Journal of
Consumer Research.
- Top 15% Teaching Award, Robert
H. Smith School of Business,
2007
- General Research Board Summer
Award, University of Maryland,
Summer 2006
Selected Publications
Moorman, Christine, Rosellina
Ferraro, and Joel Huber
(forthcoming), “Unintended
Nutrition Consequences: Firm
Responses to the Nutrition
Labeling and Education Act,”
Marketing Science.
Ferraro, Rosellina, Jennifer
Edson Escalas, and James R.
Bettman (2011), “Our
Possessions, Our Selves: Domains
of Self-Worth and the
Possession-Self Link,” Journal
of Consumer Psychology, 21 (2),
169-177.
Inman, J. Jeffrey, Russell S.
Winer, and Rosellina Ferraro
(2009), “The Interplay among
Category Characteristics,
Customer Characteristics, and
Customer Activities on In-Store
Decision Making,” Journal of
Marketing, 73 (September),
19-29.
Ferraro, Rosellina, James R.
Bettman, and Tanya L. Chartrand
(2009), “The Power of Strangers:
The Effect of Incidental
Consumer-Brand Encounters on
Brand Choice,” Journal of
Consumer Research, 35
(February), 729-741.
Tanner, Robin J., Rosellina
Ferraro, Tanya L. Chartrand,
James R. Bettman, and Rick B.
van Baaren (2008), “Of
Chameleons and Consumption: The
Impact of Mimicry on Choices and
Preferences,” Journal of
Consumer Research, 34 (6),
754-766, 2008.
Ferraro, Rosellina, Baba Shiv,
and James R. Bettman (June
2005), "Let Us Eat and Drink,
For Tomorrow We Shall Die:
Effects of Mortality Salience
and Self-Esteem on
Self-Regulation in Consumer
Choice," Journal of Consumer
Research, 32 (1), 65-75.
Inman, J. Jeffrey, Venkatesh
Shankar, and Rosellina Ferraro
(2004), "The Roles of
Channel-Category Associations
and Geodemographics in Channel
Patronage," Journal of
Marketing, 68 (April),
51-71.
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