Ph.D., Tepper School of Business,
Carnegie Mellon University
Robert H. Smith School of Business
3317 Van Munching Hall
University of Maryland
College Park, Maryland 20742-1815
Joined University of Maryland in 2008.
Tao Chen is an Assistant Professor of Marketing at the Robert H. Smith School
of Business at the University of Maryland. She received her Ph.D. degree from the
Tepper School of Business at Carnegie Mellon University. Her research focuses on
consumer dynamic choice behavior and dynamic pricing and promotion strategy of technology
products and services. She taught Marketing at Carnegie Mellon University and is
teaching Marketing Research at University of Maryland.
Chen, Tao, Ajay Kalra and Baohong Sun, (2009), “Why Do Consumers Buy Extended
Service Contracts?”, Journal of Consumer Research, 36 (December), 611–623.
Chen, Tao, Baohong Sun and Vishal Singh, (2009), “An Empirical Investigation of
the Dynamic Effect of Marlboro’s Permanent Pricing Shift”, Marketing Science,