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Joined University of Maryland
2005.
Hank
Boyd is a Tyser Teaching
Fellow in the Marketing
Department at the Robert H.
Smith School of Business. He is
also a managing director and
principal at Ombudsman LLC, a
diversified consultancy. He is
licensed to practice law in
Wisconsin and the U.S. District
Court, Western District of
Wisconsin.
Dr. Boyd received his Ph.D.
in Marketing from Duke
University (with an emphasis in
Consumer Behavior) and his J.D.
in Intellectual Property from
the University of
Wisconsin-Madison. At the age of
24, he received his MBA in
Marketing from the University of
California at Berkeley. Prior to
graduate study, he obtained his
A.B. in Chemistry (with an
emphasis in Biophysics) from
Princeton University.
Dr. Boyd’s areas of expertise
include biotechnology, consumer
behavior, business consulting,
pharmaceutical sales,
advertising, and market
research. His research has been
published in Marketing Letters,
Psychology & Marketing, and
Journal of Advertising Research.
He has served as an ad hoc
reviewer for the Journal of
Marketing Research.
Dr. Boyd’s opinions have
appeared in the Baltimore Sun,
Washington Times, Wisconsin
State Journal, Capital Times,
and Wausau Daily Herald. He has
participated in live interviews
on CBS News (local affiliate
WISC-TV Channel 3 News), NBC
News (local affiliate WMTV
Channel 15 News), and NEWS/TALK
1310 WIBA RADIO.
During the course of his
academic career, Dr. Boyd has
taught over 10,000 students the
intricacies of marketing theory
and practice. Outside of
academe, he has worked as a
summer associate at Heller
Ehrman, a pharmaceutical rep at
Merck, and an economic
forecaster at IBM. He has
consulted with several firms
including Verizon, SAIC, and
Ocean Tomo. At times, he has
been called upon as an expert
witness in legal proceedings. He
has served on the faculty of the
University of Wisconsin-Madison.
Curriculum Vitae►
Honors & Awards
-
CIBER Rep, Robert H. Smith
School of Business –
Johannesburg, Nairobi, 2007
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Lecturer, Robert H. Smith
School of Business – UIBE,
Beijing, 2006
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Mabel W. Chipman Excellence
in Teaching Award, UW-Madison
2001
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Professor of the Year, Mu
Kappa Tau, UW-Madison, 1999
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Lecturer, Ecole Superieure de
Commerce-Normandie, France, 1998
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Dr. Brenda Pfaehler Award of
Excellence, UW-Madison, 1998
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Visiting Professorship, Grey
Advertising, New York, 1997
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Teacher of the Year, North
Carolina Central University,
1995
Consulting Work
-
Verizon
-
SAIC
-
Ocean Tomo
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Black & Decker
Teaching
Assistants►
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