Dr. Henry C. Boyd III, Esq.
Tyser Teaching Fellow
Associate Chair, Department of Marketing
Academic Director, Black &
Decker TOBE Program
Marketing, Duke University
Robert H. Smith School of
3447 Van Munching Hall
University of Maryland
College Park, MD 20742
Fax: (301) 405-0146
Joined University of Maryland
Hank Boyd is a Tyser Teaching Fellow in the Marketing Department at the
Robert H. Smith School of Business. He is also a managing director and principal
at Ombudsman LLC, a diversified consultancy. He is licensed to practice law in
and the U.S. District Court, Western District of Wisconsin. On July 1, 2010 Hank
assumed the responsibilities of Associate Chair of the Department of Marketing.
Dr. Boyd received his Ph.D. in Marketing from Duke University (with an emphasis
in Consumer Behavior) and his J.D. in Intellectual Property from the University
of Wisconsin-Madison. At the age of 24, he received his MBA in Marketing from the
University of California at Berkeley. Prior to graduate study, he obtained his A.B.
in Chemistry (with an emphasis in Biophysics) from Princeton University.
Dr. Boyd’s areas of expertise include biotechnology, consumer behavior, business
consulting, pharmaceutical sales, advertising, and market research. His research
has been published in Marketing Letters, Psychology & Marketing, and Journal of
Advertising Research. He has served as an ad hoc reviewer for the Journal of Marketing
Research. He has critiqued pedagogical approaches found in marketing textbooks for
such leading publishing houses as CENGAGE, Prentice Hall, and Thomson South-Western.
Dr. Boyd’s opinions have appeared in the Baltimore Sun, Washington Times, Wisconsin
State Journal, Capital Times, and Wausau Daily Herald. He has participated in live
interviews on CBS News (local affiliate WISC-TV Channel 3 News), NBC News (local
affiliate WMTV Channel 15 News), and NEWS/TALK 1310 WIBA RADIO.
During the course of his academic career, Dr. Boyd has taught over 15,000 students
the intricacies of marketing theory and practice. Outside of academe, he has worked
as a summer associate at Heller Ehrman, a pharmaceutical rep at Merck, and an economic
forecaster at IBM. He has consulted with several firms including ExxonMobil, Verizon, SAIC,
and Ocean Tomo. At times, he has been called upon as an expert witness in legal
proceedings. He has served on the faculty of the University of Wisconsin-Madison.
Hank resides in Fulton, MD with his wife, Isabel, and his daughter, Giselle.
Honors & Awards