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Joined University of Maryland
1987.
Gabriel J. Biehal, is an
Associate Professor of Marketing.
Gabe's research interests include
corporate and brand communications,
consumer purchase behavior, and
retail shopping behavior. He has
published articles in several of
the top marketing journals, including
Journal of Consumer Research, Journal
of Marketing Research, and
Journal of Marketing. He
has also published papers in
Marketing Letters, Journal of Advertising,
and the Journal of Consumer Affairs.
He served for three years as a member
of the Journal of Marketing Research
editorial review board. In
2006, he co-chaired the annual AMA-Sheth
Foundation Doctoral Consortium.
Curriculum Vitae►
Selected Journal Articles
Gabriel J. Biehal and Daniel
A. Sheinin (2007), “The Influence
of Corporate Messages on the Product
Portfolio,” Journal of Marketing,
71(2), 12-25.
Rebecca W. Hamilton and Gabriel
J. Biehal (2005), “Achieving Your
Goals or Protecting Their Future?
The Effects of Self-View on Goals
and Choices,” Journal of Consumer
Research, 32(2), 277-83.
Dick, Alan, Dipankar Chakravarti
and Gabriel Biehal (1990), "Memory
Influences on Inferential Processing
During Consumer Choice," Journal
of Consumer Research, 17(1),
82-93.
Biehal, Gabriel and Dipankar
Chakravarti (1989), "The Effects
of Concurrent Verbalization on Choice
Processing," Journal of Marketing
Research, 26(1), 84-96.
Biehal, Gabriel and Dipankar
Chakravarti (1986), "Consumers'
Use of Memory and External Information
in Choice: Macro and Micro Perspectives,"
Journal of Consumer Research,
12(4), 382-405.
Biehal, Gabriel and Dipankar
Chakravarti (1983), "Information
Accessibility as a Moderator of
Consumer Choice," Journal of
Consumer Research, 10 (1), 1-14.
Biehal, Gabriel (1983), "Consumers'
Prior Experiences and Perceptions
in Auto Repair Choice," Journal
of Marketing, 47(3), 82-91.
Biehal, Gabriel and Dipankar
Chakravarti (1982), "Experiences
with the Bettman-Park Verbal Protocol
Coding Scheme," Journal of Consumer
Research, 8(4), 442-448.
Biehal, Gabriel and Dipankar
Chakravarti (1982), "Information
Presentation Format and Learning
Goals as Determinants of Consumers'
Memory Retrieval and Choice Processes,"
Journal of Consumer Research,
8(4), 431-441.
Editorships
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