Faculty Profile

Dr. Gabriel Biehal Associate Professor Ph.D., Stanford University Robert H. Smith School of Business 3447 Van Munching Hall University of Maryland College Park, MD 20742 Phone: (301) 405-2124 Fax: (301) 405-0146 E-mail: gbiehal@rhsmith.umd.edu Curriculum Vitae

Joined University of Maryland in 1987.

Gabriel J. Biehal, is an Associate Professor of Marketing. Gabe's research interests include corporate and brand communications, consumer purchase behavior, and retail shopping behavior. He has published articles in several of the top marketing journals, including Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. He has also published papers in Marketing Letters, Journal of Advertising, and the Journal of Consumer Affairs. He served for three years as a member of the Journal of Marketing Research editorial review board. In 2006, he co-chaired the annual AMA-Sheth Foundation Doctoral Consortium.  

Selected Journal Articles

Gabriel J. Biehal and Daniel A. Sheinin (2007), "The Influence of Corporate Messages on the Product Portfolio," Journal of Marketing, 71(2), 12-25.

Rebecca W. Hamilton and Gabriel J. Biehal (2005), "Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices," Journal of Consumer Research, 32(2), 277-83.

Dick, Alan, Dipankar Chakravarti and Gabriel Biehal (1990), "Memory Influences on Inferential Processing During Consumer Choice," Journal of Consumer Research, 17(1), 82-93.

Biehal, Gabriel and Dipankar Chakravarti (1989), "The Effects of Concurrent Verbalization on Choice Processing," Journal of Marketing Research, 26(1), 84-96.

Biehal, Gabriel and Dipankar Chakravarti (1986), "Consumers' Use of Memory and External Information in Choice: Macro and Micro Perspectives," Journal of Consumer Research, 12(4), 382-405.

Biehal, Gabriel and Dipankar Chakravarti (1983), "Information Accessibility as a Moderator of Consumer Choice," Journal of Consumer Research, 10 (1), 1-14.

Biehal, Gabriel (1983), "Consumers' Prior Experiences and Perceptions in Auto Repair Choice," Journal of Marketing, 47(3), 82-91.

Biehal, Gabriel and Dipankar Chakravarti (1982), "Experiences with the Bettman-Park Verbal Protocol Coding Scheme," Journal of Consumer Research, 8(4), 442-448.

Biehal, Gabriel and Dipankar Chakravarti (1982), "Information Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes," Journal of Consumer Research, 8(4), 431-441.

Editorship

Editorial Review Board: Journal of the Academy of Marketing Science.