Faculty Profile

Robert Fiddler Adjunct Professor MS in Advertising, Northwestern University Robert H. Smith School of Business 3310 Van Munching Hall University of Maryland College Park, MD 20742 Phone: (301) 405-9669 Fax: (301) 405-0146 E-mail: rfiddler@rhsmith.umd.edu Curriculum Vitae

Joined University of Maryland in 2011.

Bob Fiddler is a marketing professional with over 30 years experience in marketing, advertising, and brand development, working inside both Fortune 500 companies and full-service agencies. He has earned credentials as a hands-on creative and creative director, a strategist and a leader. Since 1999, he has owned and operated The Fiddler Group, an integrated brand communications company that specializes in building brands for a wide range of clients, including high-tech companies such as Siemens, Unilever and Syntel, not-for-profits such as Smithsonian Institution and Chesapeake Bay Foundation, and a variety of regional and national consumer businesses. He holds a Master of Science degree in Advertising from the Medill School of Northwestern University, writes frequently on branding issues for various publications, and teaches Marketing and Franchising courses at Georgetown University and the Robert H. Smith School of business at the University of Maryland.