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Conferences
Frontiers in Services
Conference
The Frontiers in Services
Conference is sponsored annually by The Center
for Excellence in Service, Robert H.
Smith School of Business, University of
Maryland, and The American Marketing
Association (AMA). Founded in 1991, it
is considered by many to be the world's
leading annual conference on service
research. The conference has a very
global nature, and generally draws
attendees from 20 countries or more from
around the world. The
Frontiers Conference features a unique
international mix of business people and
academics, and a cross-functional list
of topics, including service marketing,
service operations, service human
resources, service information
technology, e-service and customer
relationship management. Speakers at the
conference include many of the leading
service experts, including high-ranking
executives and prominent academics from
around the world.
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