|
Faculty Books
|
 |
Readings in
Service Marketing
Roland T. Rust, Anthony J. Zahorik and
Timothy L. Keiningham
1996, Harper Collins
To order: You may be able to find this book at
http://www.bibliofind.com.
|
Abstract
To increase the value of one's
learning experience, this companion to
the "Service Marketing" text contains 30
readings which highlight current
research and the thoughts of leading
researchers in the field of service
marketing.
|
