Faculty Books
Readings in Service Marketing
Roland T. Rust, Anthony J. Zahorik and Timothy L. Keiningham
1996, Harper Collins
To order: You may be able to find this book at http://www.bibliofind.com.
Abstract
To increase the value of one's learning experience, this companion to the "Service Marketing" text contains 30 readings which highlight current research and the thoughts of leading researchers in the field of service marketing.
