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Faculty Books
Marketing faculty members publish
regularly in the leading marketing
journals, and have written a number of
influential books. They have
consistently won outstanding teaching
awards by presenting the latest
marketing concepts in clear and
interesting ways.
Please click on the book for more
information (when available).
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Customer Equity Management
Roland T. Rust,
Kay N.
Lemon, Das Narayandas
2005, Prentice Hall
Purchase on Amazon.com |
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E-Service
Roland T. Rust & P. K. Kannan
2002, M.E. Sharpe
Purchase on Amazon.com |
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Understanding Business
William G. Nickels,
James M. McHugh, Susan M. McHugh
2002, McGraw Hill
Purchase on Amazon.com |
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Student
Assessment and Learning Guide
for use with Understanding
Business
William G. Nickels ,
James McHugh, Susan McHugh
2001, McGraw Hill
Purchase on Amazon.com |
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Driving Customer Equity:
How Customer Lifetime Value is
Reshaping Corporate Strategy
Roland T. Rust,
Valarie A. Zeithaml, Katherine N. Lemon
Winner 2002 Berry-AMA Book
Prize for the Best Book in
Marketing
2000, The Free Press
Purchase on Amazon.com |
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Marketing:
Relationships, Quality, Value
William G. Nickels
Marian Burk Wood
1997, Worth Publishing
Purchase on Amazon.com |
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Service
Marketing
Roland T. Rust ,
Anthony J. Zahorik, Timothy L. Keiningham
1996, Harper Collins
Purchase on Amazon.com
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Readings in
Service Marketing
Roland T. Rust,
Anthony J. Zahorik, Timothy L. Keiningham
1996, Harper Collins
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Return on
Quality
Roland T. Rust ,
Anthony J. Zahorik, Timothy L. Keiningham
1994, Irwin Publishing
Purchase on Amazon.com
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Service Quality
Roland T. Rust and
Richard L. ("Rich") Oliver
1994, Sage Publishing
Purchase on Amazon.com |
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Advertising
Media Models
Roland T. Rust
1986, Lexington Books
Purchase on Amazon.com |
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Marketing
Principles
William G. Nickels
1978, 1982, Prentice Hall
Inc.
Purchase on Amazon.com
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Marketing
Communications & Promotion
William G. Nickels
1976, 1984 Grid Inc.
Purchase on Amazon.com |
*
All referral fees from books purchased
via these links to Amazon.com will be
put toward Smith School scholarships.
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