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Academic Programs
The world is changing rapidly - from the
way we live our personal lives, our
social and political activities and
choices - to our approaches for
conducting business and creating value.
The impact of technology on business can
be seen everywhere. Smith's curriculum
is based on real-world business models
from companies leading the way in the
Netcentric Era. This curriculum goes
beyond core business fundamentals to the
creation, management and deployment of
knowledge and information. Smith
students benefit from one of the most
advanced teaching environments in the
country, including specialized research
centers and world-class faculty who
drive research that impacts businesses
and people on a global scale.
Courses offered by the marketing
department explore current topics in
marketing, such as electronic commerce
and service excellence, along with
traditional concepts, such as market
segmentation and brand positioning.
Please click on the links below for
details about the academic programs in
marketing:
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