Thursday, May 15, 2008

8:00-9:00 am

Breakfast, Outside of VMH 1333

9:00-10:00 am

Presentation by Dina Mayzlin

Link to Success:  How Blogs Build an Audience by Promoting Rivals

10:00-10:30am

Discussion led by Yogesh Joshi

10:30-11:00 am

Break, Outside of VMH 1333

11:00-12:00 pm

Presentation by Rosie Ferraro

Consumer Response to Special Possession Loss

12:00-12:30pm

Discussion led by Amna Kirmani

12:30-1:30 pm

Lunch, 3^rd Floor Atrium

1:30-2:30 pm

Presentation by Randy Bucklin

From Generic to Branded:  A Model of Spillover in Paid Search Advertising

2:30-3:00pm

Discussion led by P.K. Kannan

3:00-3:30 pm

Break, Outside of VMH 1333

3:30-4:30 pm

Presentation by Norbert Schwarz

The feeling of thinking:  Metacognitive experiences in consumer judgement and choice

4:30-5:00

Discussion led by Rebecca Hamilton

6:00 pm Reception

7:00 pm Dinner

University of Maryland, University Golf Course

Fairway Room

Golf Course Road

College Park, Maryland 20742

301-314-GOLF

Friday, May 16, 2008

8:00-9:00 am

Breakfast, Outside of VMH 1333

9:00-10:00 am

Presentation by Wendy Moe

Advance Purchasing of Event Tickets

10:00-10:30am

Discussion led by Michel Wedel

10:30-11:00 am

Break, Outside of VMH 1333

11:00-12:00 pm

Presentation by John Deighton

Digital Interactivity:  Marketing Without Power

12:00-12:30pm

Discussion led by Rebecca Ratner

12:30-1:30 pm

Lunch, 3^rd Floor Atrium