Smith Toolkit

The Office of Marketing and Communications works to enhance and promote the Smith brand through our marketing, communications and public relations efforts.

As Smith has grown and developed, so has the number of requests for high-quality creative support. Our office recognizes the need to provide professional and branded materials for everything we do at Smith, so we created a toolkit for our staff, faculty and students to utilize to fulfill this need. This toolkit was created to be a valuable resource for your group, department, event or class. We will continue to provide hands-on support for the school’s needs. If you are new to the toolkit, check out our step-by-step introduction document.

The Toolkit (Please right-click on the links to save to your hard-drive)

	Pocket Folders Please contact Rachel Hester at rhester@rhsmith.umd.edu to obtain these folders with the subject line “Smith Folders Request.” If you need more than 50 folders, please give two days notice. If you need more than 200 folders, please be aware that printing a new order of folders can take several weeks.
	PowerPoint Presentation This is the preferred Smith School PowerPoint template. While many past versions still exist, we ask that this is the version you use in your presentations going forward for branding consistency. Presentation Example
	E-Header This e-header is meant for HTML emails. Please send a Word document with your text for the email to webupdates@rhsmith.umd.edu and indicate that you would like to use the “Smith e-header.” Please allow a three-day turnaround for all HTML emails.
	Smith Shell Paper Smith shell paper is used to brand letters, newsletters or can also be used as letterhead. Please contact Rachel Hester at rhester@rhsmith.umd.edu to obtain shell paper with the subject line “Smith Shell Paper Request.” If you need more than 100 sheets, please give two days notice. If you need a very large amount, please be aware that printing a new order of shell paper can take several weeks.
	Smith Fact Sheet The Smith Fact Sheet is a quick overview of the school that always includes the most up-to-date information. The fact sheet is a great tool to give to someone who is not familiar Smith or who is looking to invest time or resources with Smith. To have the fact sheet printed, please send your FRS number to Copy Services at vmcopies@mercury.umd.edu. They will prepare the fact sheets for you and will let you know when you can pick them up in 1306 VMH.
	Printed Invitations These invitations were designed in three different sizes: 4x6, 5x7 and half-page. To have an invitation printed, please send the completed Word document along with your FRS number to Copy Services at vmcopies@mercury.umd.edu. They will prepare the invitations for you and will let you know when you can pick them up in 1306 VMH. Download here: Size: Half page Size: 5"x7" Size: 4"x6"
	Fliers Need to promote an event? These fliers will do the trick. There is a custom flier for each Smith campus – College Park, Baltimore, Shady Grove, Washington, D.C. – and a generic flier for promoting speakers. These can be printed at the Copy Center, or you can print them on your office or department printer. If you’d like them printed at the Copy Center, please send the completed Word document along with your FRS number to Copy Services at vmcopies@mercury.umd.edu. They will prepare the fliers for you and will let you know when you can pick them up in 1306 VMH. Download here: Baltimore College Park Shady Grove Washington DC Speaker
	Programs You can use the entire program together, or you can use individual pages to build a custom program. To have a program printed, please send the completed Word document along with your FRS number to Copy Services at vmcopies@mercury.umd.edu. They will prepare the programs for you and will let you know when you can pick them up in 1306 VMH. Download here: Complete Program Program: Front and Back Cover Program: Agenda, 1 or 2 page Program: Sponsors & Logos in 1 page Program: Sponsors page & Logo page Program: 1 or 2 speakers Program: 3 or 4 speakers
	Cover Page This cover page will allow you to use approved Smith branding on your binders, printed presentations, papers and other materials. These can be printed at the Copy Center, or you can print them on your office or department printer. If you’d like them printed at the Copy Center, please send the completed Word document along with your FRS number to Copy Services at vmcopies@mercury.umd.edu. They will prepare the cover pages for you and will let you know when you can pick them up in 1306 VMH.
	Evite This evite is meant for HTML invites. Please send a Word document with your text for the email to webupdates@rhsmith.umd.edu and indicate that you would like to use the “Smith evite”. Please allow a three-day turnaround for all HTML emails.
	Standing Banners The standing banners come in a set of three, although if you just need one, the middle banner shown can be used. These banners were created to brand events and to create a more polished look for events happening in areas such as classrooms, which are difficult to brand. The banners can be reserved by contacting the Office of Smith Programs and Events by email at smithevents@rhsmith.umd.edu or 301.405.9420 at least three days in advance. However, earlier notice is better as banners may be reserved for other events.

Don’t see your question? Have a suggestion for an additional component in the toolkit? Do you need assistance? Contact Rachel Hester at rhester@rhsmith.umd.edu or 301.405.7282.