Office of Marketing Communications
Our Mission
The Office of Marketing Communications at the Robert H. Smith School of Business,
University of Maryland, develops and implements an integrated marketing and public
relations program to communicate and enhance the school’s position and brand as
a management education and research leader.
Fulfilling Its Mission
The office works to cultivate and enable beneficial relationships with the school’s
various audiences. Internal audiences include Smith School faculty, staff and students.
External audiences include the University of Maryland community, alumni, prospective
students, current and prospective donors, business school deans and program heads
nationwide, recruiters, the media and other surveyors of business schools, corporate
and government representatives, and regional business and economic development agencies.
The office uses various tools to position the school as a leader in business
management education and research. These tools include: direct mail; Web marketing;
marketing publications (electronic and print), advertising; media relations; creating
strategic alliances; video production; and events management and marketing.
Among the major publications produced by the Office of Marketing Communications
are:
- Smith Business magazine, published and distributed twice a year, to inform a wide audience
of the school’s advancement and activities, and to reinforce the school’s reputation
as a management education and research leader in the digital economy.
- Research@Smith, published
and distributed twice a year to a national academic community, to build the
school’s reputation as a management research leader.
- Smith@Work,
the e-newsletter for Smith alumni, to foster increased communication to and
interaction between the school and its graduates.
- Recruitment publications, to market the school’s academic programs to prospective
students.
- Centers of excellence publications, to market their services and resources.
