Cupid's Cup Business
Organizer Wins 7th Annual Cupid’s Cup Business Competition
An adventure race that has zombies chasing participants to the finish line might
not be everyone’s idea of a good time. But the business certainly has legs --
race organizers Reed Street Productions took home $17,500 as the top winner at
the seventh annual Cupid’s Cup business competition.
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Cupid’s Cup is a unique collegiate competition for student and alumni
entrepreneurs who went beyond writing a business plan and currently own and
operate their own businesses. Five finalists will pitch their
businesses to Kevin Plank and a panel of judges for a chance at $25,000 in prize
money. The audience will select the $2,500 People’s Choice Prize. Cupid’s Cup
began in 2006, thanks to the generous support of one of UMD’s most successful
entrepreneurs, Kevin Plank ’96, founder and CEO of Under Armour.
Origin of the Cup
The competition got its name from one of Plank’s early entrepreneurial
ventures, a Valentine’s Day rose sale business called Cupid’s Valentine he
started while an undergraduate at the University of Maryland. That small
business earned him more than $20,000 during his four years at the university
and helped fund his ultimate entrepreneurial venture, Baltimore-based athletic
apparel company Under Armour.
Plank has been a longtime supporter of the Smith School and the Dingman
Center, donating $75,000 in fall 2007 to help create an endowment fund that the
center uses to invest in viable startup businesses.