Rules & Guidelines
A. The Challenge
The Center for Health Information and Decision Systems Innovate 4 Healthcare
Challenge (the Challenge), sponsored by Johnson & Johnson is a variation on the
traditional case competition format. Teams will be provided with a context within
which they will employ their creativity, research skills, business acumen, knowledge
of health transformation issues, and best practices to conceptualize an innovative
health information technology solution and business model to effectively engage
patients and health care providers. The context used in the Challenge has been specially
designed for this purpose and has not been tested or published previously.
B. The Organizers
The Challenge is organized by the Center for Health Information and Decision
Systems (CHIDS) at the University of Maryland’s Robert H. Smith School of Business
(Smith School) and is sponsored by Johnson & Johnson Services, Inc. (JJSI). Hereafter,
these organizations will be referred to as the organizers.
The competition is open to all post-secondary students enrolled at an
accredited U.S. or international college or university. To be eligible, the
student must be registered for at least one course in both the fall 2011 and
spring 2012 semesters. Students enrolled in an Office of the National
Coordinator for Health Information Technology (ONC) funded Workforce Development
Program at an accredited university are also eligible.
D. Team Composition
Each team will be composed of up to five students from the same university
It is recommended, but not required, that at least one of the students is enrolled in the school’s MBA program.
Other team members may be students enrolled in any program at the same university.
Teams may find value in forming multi-disciplinary teams combining, for example,
students from computer science, business and public health. One of the team members
must be designated as the team leader, and will serve as the main point of contact
between the team and the organizers. There is no limit to the number of teams any
university may enter for the first round. Each student may only participate on one
team. Cooperation between teams from the same or different school is not allowed;
each team must work independently.
During the registration process, each team may designate one alternate who fulfills
the eligibility requirements listed above. The alternate may participate in the
Challenge only in the event of extenuating circumstances that preclude the participation
of one of the original team members. A team that seeks to substitute its alternate
for an original team member must seek and obtain the approval of the organizers
prior to the alternate joining the team and contributing to its work. Once an original
team member has withdrawn from the Challenge, s/he may not be reinstated as a team
In the event that the team is selected to participate in the final round in Washington,
DC and one of the original team members is unable to attend, the alternate may participate,
but only after the team seeks and obtains approval from the organizers.
Note: All time deadlines listed are based on
Washington, DC time.
Late submissions will not be considered. While the organizers do not anticipate
any changes in the timeline, all dates are subject to change. All teams will be
notified of any changes.
Except in the event of exceptional circumstances, or last-minute changes, all
official communication will occur through e-mail between the organizers and the
designated team leader. It is the responsibility of each team to read e-mails sent
from the organizers.
Teams may contact the organizers with logistical questions at
The organizers reserve the right to not answer questions. If the organizers determine
that a response to the team is appropriate, they will publish their response on
the Challenge Blog, so that all
teams will have access to the information presented. It is the responsibility of
each team to check the Challenge Blog regularly, as organizers will not alert teams
of new posts.
H. Challenge Structure
The Challenge will be divided into two rounds. All registered teams will submit
written responses to the organizers for initial judging. A panel of expert judges
will evaluate the responses based on the judging criteria listed below. Up to eight
teams will be invited to attend the final round at the Smith School in
Washington, DC in which teams will give oral presentations (supplemented by PowerPoint).
I. External Resources and Input
Teams may not consult any current employee from J&J or the Smith School for content
input. This includes, but is not limited to conversations, emails, phone calls,
and other contact regarding the case. Teams may not consult with one another on issues related to the case; teams from schools with multiple
teams are not allowed to consult with other teams from their university or any other
Teams may receive advice and guidance from faculty and third-party consultants,
but no one outside of the team may contribute language or exhibits to the submissions.
Additionally, all experts consulted for the case must be clearly documented in the
Works Cited section at the end of the written submission.
Each team is allowed to reference and use an unlimited number of books, magazines,
newspapers, compendiums, readers, collections of articles, and publicly-available
J. Round One Submission Requirements
Round one submissions will be written documents, uploaded as a Microsoft Word
and PowerPoint attachment, respectively, at innovate4healthcare.com. The document
must be single spaced, written in English, have one inch margins, use Times New
Roman font size 12, and be no longer than 15 single-sided pages. This 15-page limit
includes a 300-600 word executive summary, but excludes the following required items:
title page, exhibits and works cited list. Note that while there is a 15-page maximum,
there is no minimum required length for submissions; for example, a succinct, complete
five-page submission will be considered as seriously as a 15-page submission.
Submissions should be sent as one Microsoft Word file using the following file-name:
schoolname_teamleader'slastname_round1.doc. A complete submission contains (in this
order) 1) a cover page that lists only the team members’ names and the title of
their submission, 2) a complete response to the Challenge including the executive
summary, 3) exhibits, and 4) a works cited list in MLA format. In no place on the
submission should the team make any reference to its university or geographical
location. Any submissions that do not meet these requirements will not be considered.
The deliverables will include a solution description documenting the following:
To ensure fairness, at the onset of the judging process the organizers will assign
each submission a number and remove the cover page so that round one judges will
not have any information about the university or team members responsible for the
K. Round One Scoring & Judging Criteria
An anonymous panel of expert judges in fields relevant to the prompt will evaluate
all submissions based on addressing the key question of patient and HCP engagement
described earlier. Submissions will be scored according to the following general
Detailed judging criteria will be released when the challenge prompt is instigated.
Up to eight teams with the highest scores will be invited to participate in the
final round of the Challenge.
L. Round One Tie-Breaking
In the event that multiple teams at the cut-off point receive the same number
of points (e.g. three teams are tied for 7th or 8th place), a judge who has not
seen any of the submissions will break the tie by reading and ranking the submissions.
Up to four teams will be placed on a waitlist and will be invited to attend the
final round in the event that any of the finalist teams withdraw from the competition.
N. Final Round Submission Requirements
The final round will be predominantly oral. Teams will make presentations in
English using Microsoft PowerPoint 2007 or 2010. Final presentations may be no
more than fifteen slides in length (including title slide). Presentations will
be strictly limited to twenty minutes, followed by up to 10 minutes of questions
and answers. After twenty minutes, the team will be cut off. Each present member
of a team is required to participate in the team’s presentation but not
necessarily in the question period following the presentation.
Finalists must submit their final PowerPoint slides by uploading via the
Innovate 4 Healthcare website no later than April 17, 2012, 11:59 p.m. EST. After slides have been submitted, no changes may be made.
Final round submissions should use the following file-name:
Finalists may make changes to their Executive Summaries before the final
round. Whether making changes or not, Executive Summaries should be by uploading
via the Innovate 4 Healthcare website no later than April 17, 2012, 11:59 p.m.
document must be single spaced, written in English, have one inch margins, use
Times New Roman font size 12, and be no longer than 600 words. Finalists must
submit their Executive Summaries no later than April 17, 2012, 11:59 p.m. EST.
Executive Summaries should use the follow file-name:
schoolname_teamleader’slastname_ExecSummary.doc. These submissions should
include: a cover page that lists only the team members’ names and the title of
their submission and the executive summary. Final round judges will receive
these prior to the presentation and will factor them into the final scores
The order of the team presentations will be determined by a random drawing. Teams
will not know the order until the morning of the competition. For the sake of fairness,
teams will not be allowed to watch each other’s presentations. Teams will not have
access to private preparation rooms or the presentation computer/room prior to the
final round. The organizers will ensure that all PowerPoint Presentations are loaded
and ready for the teams to use. Teams may not make any installations on the presentation
computer. Teams will not be given additional time for preparation in the event of
technical problems. Teams may not bring laptops to the final round. Teams will not
have access to printers or computers, and thus are expected to arrive at the final
round fully prepared.
The final oral presentation should address all major aspects included in the
round one written submission. Teams should consider the judging criteria (below)
when determining which content to focus their presentation on.
O. Final Round Scoring & Judging Criteria
The final round judges will be selected by the organizers. They will represent
leaders in the fields of health, policy, academe and business, and will include
experts in the industry central to the Challenge.
All scores from round one will be discarded and all finalists will enter the
final round on equal footing. The final round judges will evaluate all submissions
based on addressing the key question of patient and HCP engagement described earlier
according to the following general criteria:
Finalists will receive detailed judging criteria. The team with the highest score
from the final round presentations will be declared the winner of the Challenge
at the subsequent award ceremony the afternoon of April 20th.
P. Final Round Tie-Breaking
In the event that multiple teams receive the highest number of points (e.g. two
or three teams tie for 1st place), the final panel of judges will convene privately
to discuss the strengths and weaknesses of each concept and presentation to determine
the rank of the top three teams.
Q. Final Round Guests
To ensure sufficient space for the industry leaders, each team may only bring
up to four guests to the final round presentations and award luncheon in Washington,
DC. If additional space becomes available, it will be allocated to teams for additional
guests on an equitable basis.
R. Prizes and Benefits
The team that wins the final round will receive $20,000. The two runner-up teams
will receive $5,000 each. All teams participating in the final round will have the
unique opportunity to network with leaders in the field of health IT.
By participating in the Challenge, Teams grant to the organizers a royalty-free,
non-exclusive and irrevocable license to copy, reproduce, display or distribute
the technology and data from the Challenge, and to make derivative works based upon
the entry or a substantial portion of the entry without attribution or prior permission.
Entries become property of the organizers and will not be acknowledged or returned.
T. Right of Refusal
JJSI shall be granted the option of first-right to develop and commercialize
any technology, information or data generated from the Challenge, including all
of the materials from the contest entries (the “Option”). JJSI will have the right
to access the information in the contest entries to determine if it or any of its
affiliates wants to develop and commercialize the technology or information. JJSI
will receive and retain rights to use and secure intellectual property protection
for the technology or information obtained from the Innovation Challenge.
In the final round, the organizers will record all team presentations for the
purposes of promoting the Challenge. Teams will have access to a copy of their presentation
in the weeks following the final round.
V. Fees and Expenses
There is no registration fee to participate in the Challenge. Teams invited to
participate in the final round of competition in Washington, D.C. will be responsible
for covering their own accommodation, food, travel, and other related expenses.
All finalists, and their guests, will partake be invited to a formal award luncheon,
sponsored by the organizers.
All participants and organizers commit to being fully honest and making a good
faith effort to become familiar with and abide by the rules and guidelines, which
have been established to ensure utmost fairness in the Challenge. The organizers
retain the right to disqualify any individual or team from the competition, and/or
from future competitions, if the above rules are not observed. Any concerns or disputes
regarding the implementation of the rules and guidelines must be brought to the
immediate attention of the organizers. Any decision of the judges is final, and
is not subject to review.
X. Spirit of the Challenge
The rules and guidelines are not all encompassing, and situations may arise that
have not been covered in this document. The organizers expect that any issues or
disputes will be resolved in the spirit of friendly competition and professionalism.
It is therefore expected that teams will maintain a proper standard of conduct and,
above all, have a fun learning experience.