Affiliated Faculty

Bob Krapfel Associate Professor Department of Marketing Phone: (301) 405-2198 E-mail: bkrapfel@rhsmith.umd.edu

Education

• Ph.D., Michigan State University, 1979
• M.B.A., University of Connecticut, 1975
• B.S., University of Connecticut, 1970

Interests

Organizational buyer behavior and relationship marketing issues in business-to-business settings, power balance and switching costs in building long-term buyer-seller relationships

Professional Activities

• Editorial Review Board, Journal of Business-to-Business Marketing