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Affiliated Faculty
Education
Ph.D. MIT Sloan School of Management
Interests
Influence strategies and mental models in group decision making,
qualitative differences between group and individual problem solving in the
context of product development
Professional Activities
Professor Hamilton has taught consumer behavior to MBA students,
undergraduate students, and PhD students. Her professional career was
launched at Price Waterhouse in Boston, Massachusetts, where she served as a
staff consultant, a senior consultant, and a principal consultant. While at
MIT, she received research grants from MIT's Center for Innovation in
Product Development and was selected as an AMA Sheth Doctoral Consortium
Fellow in 1999. Professor Hamilton is a member of the Association for
Consumer Research and the Society for Judgment and Decision Making.
Selected Publications
Hamilton, R.W., & Tavassoli, N.T. 2001. Interpreting the Voice of the
Customer: Some Moderating Effects on Categorizing Customer Needs. Working
paper. University of Maryland, College Park, MD
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