Affiliated Faculty

Rebecca Hamilton

Rebecca Hamilton

Assistant Professor
Department of Marketing
Phone: (301) 405-8270
E-mail: rhamilto@rhsmith.umd.edu

Education

Ph.D. MIT Sloan School of Management

Interests

Influence strategies and mental models in group decision making, qualitative differences between group and individual problem solving in the context of product development

Professional Activities

Professor Hamilton has taught consumer behavior to MBA students, undergraduate students, and PhD students. Her professional career was launched at Price Waterhouse in Boston, Massachusetts, where she served as a staff consultant, a senior consultant, and a principal consultant. While at MIT, she received research grants from MIT's Center for Innovation in Product Development and was selected as an AMA Sheth Doctoral Consortium Fellow in 1999. Professor Hamilton is a member of the Association for Consumer Research and the Society for Judgment and Decision Making.

Selected Publications

Hamilton, R.W., & Tavassoli, N.T. 2001. Interpreting the Voice of the Customer: Some Moderating Effects on Categorizing Customer Needs. Working paper. University of Maryland, College Park, MD