Studies Courses 2010-11
BUSI788G & BUSI798G
Competitive Advantage through an India strategy
Understanding India is important for success of global firms and leaders in
at least three important ways.
First, India is the largest democracy and the second fastest growing large
economy in the world with a GDP growth since 2003 averaging close to 8% a year.
Some predict that India will be one of the three largest economies in the world
in our lifetime, even ahead of US in some projections.
Second, India is an attractive source to serve global markets. It is already
a major source of information technology, information technology enabled
services (ITES) and business process outsourcing (BPO) services for the world,
accounting for more than 60 percent of the global offshore IT industry and close
to 50 percent of the global business process offshoring industry.
Finally, India is a big market too. A McKinsey study suggests that in next
two decades, India’s middle class will constitute the fifth largest consumer
market in the world, larger than the European Union. Besides, from a strategic
perspective, customers in emerging markets provide opportunities for tapping the
bottom of the pyramid (BOP) markets that can be challenging but rewarding in
terms of revenue growth and innovation potential. Taken together, all these
factors make it critically important for all managers to understand the
opportunities that India presents and how to overcome some of the challenges
associated with pursuing these opportunities.
The main objective of this course is to familiarize you to the Indian context
and the opportunities offered by India. The course offers an opportunity for
students to integrate what they experience in India with what they are learning
in other courses to internalize the core themes of globalization,
entrepreneurship and information technology in the contemporary economy. This
course is meant for those who want to be successful leaders in the global
economy in which emerging markets such as India have tremendous strategic
importance. It should be especially attractive to students who have not had an
opportunity to experience how business is conducted in India in recent times or
who want to update their understanding of India.