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Conference Overview
Founded in 1992 by Roland Rust, the Frontiers in Service Conference is
considered by many to be the world's leading annual conference on service
research. The conference has a very global nature, and generally draws attendees
from 35 countries or more from around the world. It is sponsored annually by
INFORMS, the American Marketing Association, and the Center for Excellence in
Service at the University of Maryland, and is hosted by various organizations
worldwide. The conference is held outside the United States every third year (in
recent years the conference has been held in Sweden, Australia and the
Netherlands).
The Frontiers in Service Conference features a unique international mix of
business people and academics, and a cross-functional list of topics, including
service science, service innovation, service marketing, service operations,
service human resources, service information technology, e-service, service
innovation, and customer relationship management. Speakers at the conference
include many of the world's leading service experts, including high-ranking
executives and prominent academics.
2012 Frontiers in Service
Conference
21st Annual Frontiers in Service
Conference
June 14 – 17, 2012
Conference Highlights:
"The 21st Annual Frontiers in Service Conference brought together about 200 of
the leading service researchers and service practitioners from about 35
countries from around the world for a vigorous dialogue,” said Roland Rust,
Distinguished University Professor, David Bruce Smith Chair in Marketing and
Executive Director of the Center for Excellence in Service.
Read more
See photos
Robert H. Smith School of Business
University of Maryland, College Park
Hyatt Regency Hotel, Bethesda, MD – Host Hotel
Co-sponsored by:
Center for Excellence in Service
Robert H. Smith School of Business
University of Maryland
Co-chairs: Roland Rust, Janet Wagner and Hui Liao,
University of Maryland
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