SERVSIG Doctoral Consortium
October 1-2, 2008 • Washington, DC, USA
The Services Marketing Special Interest Group (SERVSIG) hosts an Annual
Services Marketing Doctoral Consortium. The Consortium, which directly precedes
the Frontiers in Service Conference, is designed to help doctoral students and
new faculty in their academic careers as teachers and researchers of services
marketing. By promoting a collegial atmosphere, the Consortium provides a
wonderful opportunity to interact with the field's leading scholars and
up-and-coming services marketing scholars.
Research sessions highlight important and emerging streams of research within
the services discipline or discuss current trends in services marketing
research. Discussions on developing one's own stream of research and the role of
service activity in an academic's career are also included. Teaching sessions
provide guidance for teaching services at the undergraduate, graduate, and
executive education levels.
The 2008 doctoral consortium will be held October 1-2. There will be an
opening reception Wednesday (October 1) evening at the Hyatt Regency and
research sessions will occur all day Thursday (October 2) at the Robert H. Smith
School of Business in Van Munching Hall.
Registration is available online and you may learn more about SERVSIG at
Note that registration for consortium is SEPARATE from registering for the
Frontiers in Service Conference. For further details regarding this year's
consortium, contact Shashi Matta,